• Jul 27, 2010
This just in: early reports inform us that water is, in fact, still wet. Also, the clever minds at CNW Market Research have discovered that an individual's personal tastes in a vehicle varies greatly depending on gender and age. Shocking, we know. According to the data, women typically base their purchases on rear visibility, cost, front visibility, remote side mirrors and side air bags, in that order. Well, the last three are tied, but pretty much in that order.

And what about guys? Brace yourself for some life-altering revelations. According to CNW, styling, horsepower, engine design, front visibility and the vehicle's sound system are the top five priorities for men. At least we can agree on that whole 'being able to see out of the front of the car' bit. And, judging from the photo above, perhaps we can all agree that the Shelby Cobra is pretty dang desirable.

Of course, the data does help to refute the notion that women are typically more emotional shoppers than men. Clearly, according to the CNW's data, testosterone is doing nothing to help us guys make well-informed automotive purchases. Why is that? According to AOL Autos, the answer may have plenty to do with guys simply trying to keep up with their friends in terms of, er, displacement. In an unrelated story, the sky may also be blue, researchers have discovered.

[Source: AOL Autos | Image: SI.com]


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    • 1 Second Ago
  • 49 Comments
      • 4 Years Ago
      Um, if women are so concerned with visibility, why do I see so many of them driving CR-V's, home of the impenetrable rear pillars.
      • 4 Years Ago
      I see no car. :)
        • 4 Years Ago
        @ Alex - isn't the jury still out on that decision re: Danica?
        • 4 Years Ago
        It's there behind the photographers, lighting crew and photoshop advert...
      • 4 Years Ago
      I am clearly a man when it comes to cars, despite being a woman.
      • 4 Years Ago
      HAAA!

      Women typically base their purchases on rear visibility FIRST...

      "Does this car make my butt look big?"
        • 4 Years Ago
        No, your fat does.
      • 4 Years Ago
      They sell cars without front visibility?
        • 4 Years Ago
        I missed a "know" before women
        • 4 Years Ago
        Well you women, they want it, even if its there already
        • 4 Years Ago
        They sure do! I bought one once. Kinda hard hanging out the side window, especially in the winter. But hey it was cheap.
        • 4 Years Ago
        Ever heard of the Camaro? But I would still LOVE to drive one. I'll take good looks over visibility, just like the survey says I would.

        I'm surprised it doesn't say girls care about the styling of their cars too though.
      • 4 Years Ago
      Strange, when it comes to cars guys like fully loaded models, but when it comes to women they prefer stripped down models.
      • 4 Years Ago
      Style was #1 on the man's list and didn't even make it for women.

      As a gender, we have failed, men.
      • 4 Years Ago
      Duh. It just had to be said. This is the biggest (probably not the biggest but its the one that is making me mad at the moment) waste of money which is no doubt taxpayer money.
      • 4 Years Ago
      Maybe not among the top five, but I like to have a woman in my car. Sometimes.
      • 4 Years Ago
      Point of note: CNW was the same firm that provided the "Dust to Dust" study that was, among other things, high flawed and did nothing save tell it's sponsors exactly what they wanted to hear.

      They're a marketing firm. Their job is not to do research, but to make their clients happy.
      • 4 Years Ago
      WHAT ? THEY DO ?? IMPOSSIBLE.. -_-


      (sarcasm)
      • 4 Years Ago
      Also it would be really nice if Autoblog would let users select their own password. The hex passwords are getting old.
        • 4 Years Ago
        Password manager never asked me. I will see if I can make it remember it though.
        • 4 Years Ago
        You should just have your browser or password manager remember the pass. That's what I do. No way am I going to manually log in for each comment!
        • 4 Years Ago
        ???
        My password is something I set...
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