• Jun 22, 2010
Aprilia takes on the tablecloth trick – Click above to watch the video after the break

How do you win by failing? Satire, naturally. And that's exactly the tactic that Italian motorcycle manufacturer Aprilia is using against World Superbike rival BMW. Both European manufacturers released brand new literbikes in the same year and have been doing battle both on the sales floor and the race track ever since.

BMW has proven that it knows how to build a proper sportbike with its S 1000 RR, coming out of the gates swinging with a 193-horsepower wallop and the most sophisticated electronics package available on the street. The Bavarian company has also shown its marketing chops, most memorably with the viral tablecloth video we featured a few months back.

But it's Aprilia that has the greater racing experience, and that's coming to the fore this season in competition. At present, the Italian marque is leading the Superbike manufacturer's championship with its RSV4 while BMW is, ahem... second to last. Check out the video after the break and see how Aprilia can win while failing.

[Source: Hell For Leather, Aprilia YouTube]



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    • 1 Second Ago
  • 28 Comments
      • 4 Years Ago
      BMW....you just got OWNED
        • 4 Years Ago
        Double owned, in the ad and the racetrack.
      • 4 Years Ago
      actually I beleive there is a WSBK race this weekend, and even though Aprilia is doing exceptionally well, lets not forget they have HUGE experience in both the 125 and 250 GP class....they are currently kicking BMWs backside...but even though I am a true Ape fan ( ride an RSV Mille ) I cannot help but be impressed by BMWs progress in their FIRST year....once they get the bike dialed they will be a force to be reckoned with....and remember, this is their FIRST venture into the Superbike realm...and hey, its got a chain and its not a boxer...lol. ( I'd still buy the Aprilia though )
        • 4 Years Ago
        Wrong, this is their SECOND year of competing in WSBK.
      • 4 Years Ago
      Great indeed.
      • 4 Years Ago
      I'm not an expert but I believe that to do this trick successfully the bike needs to maintain at least a constant rate of acceleration, if not an increasing rate, so that the dishes' momentum doesn't change. Any physics people out there that know more about this?
        • 4 Years Ago
        The longer (time) the table cloth moves under whatever is on top, the more the stuff on top moves...
      • 4 Years Ago
      absolutely crazy!!!! incredible to see that !!

      Pierluigi Rotundo
      • 4 Years Ago
      Well it's a bad week for BMW(Mini) commercials that's for sure.
      • 4 Years Ago
      he couldn't even make the U-turn....lol
      • 4 Years Ago
      oooooooooo salted!
      • 4 Years Ago
      When I saw that BMW video, I thought it was ridiculous (and looked fake). No regular person would think about trying that with his/her bike. It just reminded me of these stupid Tundra commercials that ran a couple years ago...the ones with them doing over-the-top stunts to show that Toyota's truck is "better" than the offerings from the Big Three. Clearly that hasn't been the case even now, in terms of sales.

      I like this video...it's not trying to do anything special. It's just saying that they're more interested in winning their races and making their motorcycles stand out on merits instead of pulling off bad magic tricks.
      • 4 Years Ago
      Burn.
      • 4 Years Ago
      Great commercial.
      • 4 Years Ago
      What a great response!

      Aprilia has their eye on the ball of making excellent performers rather than irrelevant viral tricks.

      Something has fundamentally gone wrong in Munich. I'm tired of viral marketing. Let's bring back the BMW that won races and built ultimate machines.
        • 4 Years Ago
        And Porsche sure showed Mini (BMW owned) how to do advertising.
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