How do you win by failing? Satire, naturally. And that's exactly the tactic that Italian motorcycle manufacturer Aprilia is using against World Superbike rival BMW. Both European manufacturers released brand new literbikes in the same year and have been doing battle both on the sales floor and the race track ever since.
BMW has proven that it knows how to build a proper sportbike with its S 1000 RR, coming out of the gates swinging with a 193-horsepower wallop and the most sophisticated electronics package available on the street. The Bavarian company has also shown its marketing chops, most memorably with the viral tablecloth video we featured a few months back.
But it's Aprilia that has the greater racing experience, and that's coming to the fore this season in competition. At present, the Italian marque is leading the Superbike manufacturer's championship with its RSV4 while BMW is, ahem... second to last. Check out the video after the break and see how Aprilia can win while failing.
[Source: Hell For Leather, Aprilia YouTube]