• May 4, 2010


Click above to watch the video after the jump

Minivan commercials are typically a vanilla affair. You see kids running to the van after the soccer game with the remote-controlled sliding doors seemingly opening as if by magic while the smooth-talking voice-over guy tells you about warranties and five-Star crash test ratings. Boring but effective.

Toyota appears to be taking a delightfully different tactic to marketing the all-new 2011 Sienna. The advertising folks at Toyota are trying the novel approach of using humor to tout their sharp-looking people hauler, and the automaker is going as far as busting a rhyme in search for a good laugh. Hit the jump to watch actors Brian Huskey and Rachel Drummond go gangsta rap with the made-for-the-Internet "Swagger Wagon." There's no "mother-father swearin" in this video, but It's fresh and funny anyway. It still doesn't make us want to buy a minivan, though.



[Source: YouTube]



I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 62 Comments
      • 4 Years Ago
      What woman is better with the money?
      • 4 Years Ago
      My last ride was a 99 Contour SVT... three kids later I am rolling a swagger wagon and I am woman enough to rock it! Love this ad...if they put it on itunes you will totally hear me at the stop light. lol
      • 4 Years Ago
      Funny column on what the Swagger Wagon ad says about Gen X
      http://bit.ly/cZruTz
        • 4 Years Ago
        I'd have to agree with that columnist.
      • 4 Years Ago
      ... Where my kids at?

      Sounds like something those two "hip" parents would say.

      Also, they might want to check about 40 feet in front of their toyota.
      • 4 Years Ago
      Frankly, I hate the commercial along with the rest of the new Sienna ads. It makes me embarrassed to own a minivan.

      One of the things I love about owning a minivan (aside from it being great at *everything*) is that it's tragically uncool. Vain people trying to keep up appearances avoid them like the plague. This ad and the other new Sienna ads are attempting to convert those people by telling them they can maintain their 'swagger' by driving a hot new minivan. There's no mention of the features/benefits/virtues of the van, just a superficial attempt to get people who 'roll hard' with a few jokes that mock married life.

        • 4 Years Ago
        I think you're missing the point, and I'm sure the ad has nothing to do with your embarrassment.
      • 4 Years Ago
      I think everyone is reading way too much into this. I thought the dude made the whole commercial. "Sippin' tea keep my pinky up", lol...I thought it was hilarious. Also, if I HAD to get a minivan, the new Sienna is sporting a nice face-lift.
      • 4 Years Ago
      duuude..toyota is soo gansta, when you flip their logo, it becomes the universal hand gesture for F U.
      • 4 Years Ago
      Thought it was funny.
        • 4 Years Ago
        Rick: Meet the Beckers

        Brian Huskey and Rachael Drummond are two very funny actors. I'm curious how the typical minivan demographic would take this ad.
        • 4 Years Ago
        It was awesome. The other videos they've done are great as well. Reminds me of the Meet The [forgot] by Audi that had 2 spots I think.
        • 4 Years Ago
        I liked it.
      • 4 Years Ago
      as long as they supress safety data, make a silent change and let customers drive deathtraps for years I'm all in.

      • 4 Years Ago
      WTH is wrong with some of you people? No sense of humor? The whole planet knows there is no swagger nor anything sexy about a minivan. For the love of God, it's just for laughs people. I fail to see how this is going to scare someone away from buying an SE.
      • 4 Years Ago
      As usual with dirty articles at autoblog...
      Toyota has been using this kind of videos since years ago, why that dirty all the time... Man, be realistic... the attitude is ridiculous
      • 4 Years Ago
      I loved the video. I drive an 05 Ody and this speaks to me.
    • Load More Comments