• Mar 15, 2010
The secret art of automotive photography – Click above to watch the video after the jump

Over the past few years here at Autoblog, we've come to pride ourselves on our photography. But far from convincing ourselves that we're the be-all-and-end-all, if anything, our drive to provide better visuals has only taught us to appreciate quality automotive photography all the more. There's certainly no lack of that out there these days, and the intertubes have only made it all more accessible.

In the video after the jump, car-photog GF Williams shows us what it takes to make a good shot great. His subject? No less dramatic (or succinctly named) a ride than the Lamborghini Murcielago LP670-4 SuperVeloce. Follow the jump to see what a skilled hand in Photoshop can do, and follow the link to see the results. Thanks for the tip, Chris!

[Source: GFWilliams.net via CarPictures.com]


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    • 1 Second Ago
  • 47 Comments
      • 4 Years Ago
      A little bit of a shameless plugging.. but ALL the really awesome car photographers are on Dieselstation Forums. If you guys want to see some really great work.. go here: http://forums.dieselstation.com/index.php?&showforum=11
      • 4 Years Ago
      eh.... holding that to a professional level vs amatuar that's average at best. I started to wonder how many times he was going to lasso that spoiler, introduce yourself to paths. props for making a video though and posting it but agree it looks more cartoonish after and that doesn't hold the right value for a lambo.
        • 4 Years Ago
        Agreed. Lots of duplication of effort -- and using the brightness slider!?

        Sheesh.
      • 4 Years Ago
      So supercar photos are as touched up as supermodel photos...

      And how do you think my Suzuki feels when it sees pictures like these in a magazine?? Yo-yo'ing between feeling anemic on the highways and then gorging itself on 87 octane when it's out of sight... WHY? WHYYY??? Think of the children!!
      • 4 Years Ago
      Everyone has their unique look & style. I'm sure many folks don't like my photos because I only use PS to touch up and "enhance" my images (color correction, adjusting tones, taking out annoying glares/reflections, etc.) and there are many people who drool over HDR images. Personally, I'm not bothered so much by the style he did but more with the fact he included lightening up the spoiler when the rest of the CF on the car was left alone which makes it appear like he either didn't notice he treated the spoiler the same way he treated the background or he half-heartedly attempted to "remove" the spoiler by blending it into the background, which I doubt. So, like most people have said, I prefer the original.
        • 4 Years Ago
        great snaps - fantastic re-touching too.
      • 4 Years Ago
      u.g.l.y they aint got no aliby.."It's UGLY
      • 4 Years Ago
      I prefer to see it in the wild rather than in edited, set up phots that make it look outlandish. Make it look wonderful with just the area where it's at and then I'll be impressed.
      • 4 Years Ago
      Hi all,

      This video is mine. I was just experimenting with photoshop and a few people asked me to put it on youtube to show how I did it. Also, the ott high key look is what my customer wanted.

      I agree with all of you that the finished product is totally OTT and un necessary, but you can only improve by making mistakes.

      I'm only 17 years old and still in my first year of doing photography, so if any of you have any tips on how I can improve, I'd much appreciate it. I do think that it is worth you having a look on my website (www.gfwilliams.net) though to see what I'm actually capable of.

      In regard to the photos on Teamspeed, I've seen them before and am very jealous of the photographer of having so much time. I only had 45 minutes with the car and was in a rubbish location, but that is sometimes just the way things go!

      George
        • 4 Years Ago
        I understand your situation. I think it would have been better to wait for a more creative opportunity to showcase your skills. As I said in a previous comment, garbage in, garbage out. I agree that there's very little that could have been done to improve that specific location. I'm curious-- what would we have seen if the car was turned 180 and photographed from the other side? Could it have been any worse? ( I can't believe the owner of a Lamborghini lives there.)
        • 4 Years Ago
        Thanks for replying. Good luck with future shoots, kid!
      • 4 Years Ago
      That didn't improve the picture at all, and my eyes are more drawn to the background than the car in both images. Those two storage things, and the leaf coloring are super entertaining to the eye, and the photographer should have kept that in mind. Just because you use the rule of thirds doesn't mean you're going to come out with an awesome photograph. Poor guy just wasted a lot of time....
      confused
      • 4 Years Ago
      I think the video was sped up. I do alot of photoshop work and unless you have a really super speed Mac, the computer won't process it that fast. He could have done it in less time had he been more efficient and not gone over the same areas. He has skill and this was a good promotion for him to get professional attention. But to those of us who know how to do extensive manipulation in Photoshop, its mundane work. You have probably seen my work before, in mail advertisements for big name stores, websites, road side signs, even on a NASCAR car, its just my job, no glory. I agree he should have started out with a better staged photo of the car. No matter what you do to this photo, it is still a bad photo. He could have cropped out the background, added alot of *bling* and it would be T-shirt quality.
      • 4 Years Ago
      this is what's wrong with "photographers" today. They get their nikon D40s and use cheap effects on an expensive program.
      • 4 Years Ago
      He made it look worse...
      • 4 Years Ago
      Umm.......... This piece of puffery is typical of AOL journalism. I should've known better than to have clicked on the story; always a story with limited to no interest. Good thing the few minutes I wasted viewing that garish Lambo, with the J.C. Witney style plastic spoiler add ons, wasn't a few minutes where I could've been doing something really relevant like picking pubic hairs out of my shower drain.
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