• Jan 11, 2010
Chrysler Lancia – Click above for high-res image gallery

You are looking at... well, no one at the Chrysler booth seemed to know exactly what this is. They didn't even have a proper name for it. But that tiny little fact will not be stopping us. You are looking at what they call a Chrysler Lancia, or more correctly, a Chrysler-badged Lanica. Specifically, a Lancia Delta with Pentastar badges. All of which begs the question: what makes a Lancia Delta?

Ah, well, we are happy you asked. On the surface it's a small crossover/tall wagon-type people mover/MPV with some fancy electronic driving aids. But that sells the Delta short, as Lancia's website is loaded with the sort of florid PR language that will warm the cockles of the most jaded car-hack's heart.

Here's a sample, "Luxury that is never flaunted: an originality that avoids useless overstatements, that always preserves elegance." Sounds keen, huh? But wait, there's more, "A concentrate of evolution, a hyperbolic expression of technology." Ooh! Good stuff. Is this car for real? Will there actually be a Chrysler-badged Lancia? Probably, but we just don't know. However, we are certain that Chrysler could really use, "A concentrate of evolution."



Photos by Drew Phillips / Copyright ©2010 Weblogs, Inc.

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  • 73 Comments
      • 5 Years Ago
      Quite a nice car.
      • 5 Years Ago
      Just call it Pacifica.
      • 5 Years Ago
      If Ford wants to market an upscale version of the new Focus (i.e. "Titanium") here and can target VW with the Golf TDI and other C-segment models at $20K-plus, then this has a chance. This gives the Chrysler brand a fighting chance even if Marchionne and the Chrysler/Lancia brand management can initially build the first ones in Italy, then transition for production on this continent.

      This is the replacement for the PT Cruiser we've been waiting for. The next Sebring - if a sedan version of this is made, then that's it. Lancia can keep the Musa, Ypsilon and Phedra over there...
      • 5 Years Ago
      Chrysler = Garbage
      • 5 Years Ago
      How I hate rebadging...
      • 5 Years Ago
      Very nice! I like it. Even with the subtle changes to the grille assembly the car looks quite stylish. I predict with the right marketing the Chrysler Lancia should do quite well.
      • 5 Years Ago
      R.I.P. Chrysler.
      • 5 Years Ago
      wow this is the first Chrysler i actually like....i think it will sell
      • 5 Years Ago
      I like it. Over all i like the shape. The grill might be a little wider, for my taste, but over all, I've liked these since they came out. The the average chrysler buyer probably would never know it was a Lancia. In fact most chrysler buyers do not even know lancia is even a car company.
      • 5 Years Ago
      Its more annoying when the kids in art class takes your artwork and puts his name on it.

      Its one thing: a SCAM.

      • 5 Years Ago
      Disgusting, ugly, cheap. Do we really want another domestic to go down the drain?? Just hire some dang designers like the Koreans are doing. Design-wise I'd take a Kia any day over this re-badged rubbish. The Lancia version was a million times nicer.
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