• Nov 20th 2009 at 8:00AM
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Porsche family watch collection – Click above for image gallery

Times are tough for the Porsche family. Amidst the merger with Volkswagen, their company just suffered a $6.6 billion loss. But we didn't think things were this bad for the descendants of Ferdinand Porsche until Bonhams announced they would be liquidating that family's watch collection to the highest bidder.

Okay, we're exaggerating just a bit. The Porsche family stands to make a lot of money out of the Volkswagen merger, and the collection is being auctioned off for charity. And while we have no idea what charity that is, we have to assume it's not the Porsche family themselves.

As it turns out, the family's interests extend beyond the automobile. Not only does their Porsche Design Group have its own range of watches, but some fourteen years ago they bought Eterna, one of the largest independent watchmakers in Switzerland. Eterna fabricates Porsche Design watches as well as their own brand, and several of the rarest examples will be included along with others among the 49 watches crossing the auction block on December 2 in London.

Among those pieces Bonhams is highlight are included a rare 18kt gold Porsche Design prototype and an Eterna presented to family scion Ferdinand Oliver Porsche on his 40th birthday, along with rare timepieces from Rolex and Omega as well as Panerai (which makes watches for arch-rival Ferrari), Jaeger LeCoultre (which partners with Aston Martin) and Breitling (in league with Bentley). Follow the jump for further details, and check out the images in the gallery below.

[Source: Bonhams]

Forty-Nine Porsche Family Watches Line up on Grid for Charity Sale at Bonhams


Bonhams is delighted to announce that they will be selling watches from the Private Collection of the Porsche Family in New Bond Street on the 2nd December with all proceeds donated to charity.

Paul Maudsley, Director of the Watch Department at Bonhams, says: "Included in the 49 lots are watches by Eterna, Porsche Design, Rolex, Panerai, Eberhard, Jaeger LeCoultre, Breitling, Chronoswiss and Omega to name a few. Of considerable note are prototypes and unique examples of Eterna and Porsche Design watches made especially for the family including unique KonTiki and Cambridge chronographs and a fine 18ct gold chronograph made especially by Eterna and presented to Dr. Ferdinand Oliver Porsche for his 40th birthday.

The watches come from the private collection of Prof. F. A. Porsche and his sons. Eterna has belonged to the Porsche Family since 1996 and is one of the world's last existing independent watch making companies. During recent years Eterna has once again made headlines with its innovative technical achievements. As a Porsche Design Partner, Eterna is also responsible for the Porsche Design watch collection including the groundbreaking development of the Porsche Design Indicator and the Worldtimer.

Also included in the collection is a very rare Rolex Explorer with Ivory Dial, a selection of Panerai watches and an original Jaeger LeCoultre Polaris from 1960.

Four of the top watches in this remarkable Porsche family collection are lots 140, 147, 148 and 184.

Lot 140 is a Porsche Design. A fine and very rare 18ct gold automatic prototype split second chronograph wristwatch with Certificate of Origin and black Porsche design leather box Dashboard PGR-Gold Rattrapante, Ref:6613.69 prototype, Case No 169.437, Made in 2006 25-jewel ETA Calibre 7750 AR2 movement, self winding mechanical design with ball-bearing-mounted rotor, black dial with white Arabic numerals, subsidiary dials for running seconds, 30 minute and 12 hour recording, hands filled with white luminous, large red second hand, black tachymeter tension ring with white printing (basis 1000), 18ct gold case with scratch-resistant sapphire crystal, transparent sapphire glass back, fitted Porsche Design leather strap with gold Porsche design buckle, case, dial signed, 42mm. Estimate £3,000 - 5,000.

Lot 147 is an Eterna and was specially made and given to Dr. Ferdinand Oliver Porsche by Eterna to celebrate his 40th Birthday. A fine and unique 18ct gold perpetual calendar chronometer chronograph wristwatch with moon phases with transparent case back dedicated 'Oliver Porsche zum 40.Geburtstag-Eterna SA', with Certificate of Origin, papers and wooden box Model 1948, Ref:8515.69.41, Case No 001, Movement No 210605, Made in 1998 25-jewel ETA Calibre 7751 chronometer self winding movement with ball-bearing-mounted rotor signed Eterna-Matic, rhodium plated, decorated by hand, blue steel screws, black dial with gold indices, dial graduated with 1/5th second intervals, subsidiary dials for running seconds, 30 minute and 12 hour recording, 24 hour hand, pointed gold hands with luminous inserts, month and day window at 12, Moon phase at 6, chronograph with centre seconds hand, date display with centre hand, satin finished rose gold case, leather strap with gold Eterna deployant clasp, case-back marked No.001-Eterna-1949-8515.69.41, transparent centre sapphire case back marked 'Oliver Porsche zum 40. Geburtstag-Eterna SA' case, dial crown and movement signed, 39mm. Estimate £4,000-6,000.

Lot 148 is a Jaeger LeCoultre. A fine and rare stainless steel automatic wristwatch with alarm Polaris, circa 1960 Jewelled automatic movement with alarm, black dial with Arabic numerals and indexes, outer dot minute divisions with 5-minute/ seconds markers and Arabic quarters, aperture for the date, luminous steel baton hands, polished and brushed case with, chamfered bezel, fitted leather military style strap with stainless steel buckle, case dial and movement signed 42mm. Estimate £5,000 - 7,000.

Lot 184 is an IWC. A fine stainless steel automatic split second chronograph calendar wristwatch together with fitted presentation box and papers Doppelchronograph, Ref:3713, Case No.2951014, Sold February 1st 2008. Jewelled automatic movement, matt black dial with Arabic numerals, outer 5 minute divisions, subsidiary dials for running seconds, 30 minute and 12 hour recording, luminous hands, apertures for day and date, brushed and polished case with screw on back, split-seconds button at 10 o'clock, twin pushers flanking the crown, fitted makers leather strap and buckle, together with wooden presentation box, outer card, cloth, instruction and guarantee papers, case, dial and movement signed, 40mm. Estimate £3,000 - 5,000.

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    • 1 Second Ago
      • 5 Years Ago
      people often mistake elegance, modesty, and sophistication, for "boring." those people dont know the meaning of class.
        • 5 Years Ago
        That Rolex isn't elegant. I like some Rolex models (Daytona *drool*), but I like IWC.
        • 5 Years Ago
        If you are arguing that Rolex is the paramount of class, then you have none.
        • 5 Years Ago
        Of all luxury brands, a $10,000 Rolex is virtually indistinguishable in terms of design from $10 no-name watch or $20 Swatch you can get at the convenience store. Lose the crown from its dial, and most Rolex authorized dealers will not be able to tell it from a $20 watch.
      • 5 Years Ago
      I got a 100$ watch and it shows me what time it is, just like these! Amazing, hey?
        • 5 Years Ago
        Funny that some "car people" don't "get it". High end watches are about the engineering of their movements (their drivetrain, if you will) and the craftsmanship that goes into them. Not at all unlike a car.

        It's like comparing a Nissan GT-R (a digital watch) to a Porsche 911 (an mechanical watch). Sure, that digital watch may be able to keep time more accurately than the mechanical one and may even have more functionality, but it's not as soul stirring nor as fun.
        • 5 Years Ago
        Ah mechanical watches. Think of them as bespoke automobiles, a product that left the market 60 years ago.

        dasupersprint91: your $100 watch likely does the job of telling time. Similarly a Chevy Aveo does a good job of transporting someone across town. I doubt you visit Auto Blog because you find Aveo's adequate transportation.
      • 5 Years Ago
      No Pateks? Not even Langes? Rather pedestrian by fine end / collectible watch standards.

      You'd think there'd at least be an original / vintage Heuer Le Mans square-case in there, no?
      • 5 Years Ago
      salty gator,

      i would never make that argument. there are about 10 brands i would wear before rolex particularly because many of them are far far too flashy and lend themselves to an overly done guido look. im just saying that "boring" is hardly a fair criticism for a watch that is ultimately very nice and anything but boring. my favourite watch is a patek philippe and many rolex wearers have told me my watch was boring. i usually just smile and say thank you.
      • 5 Years Ago
      Why no pictures of the JLC, Breitling, or IWC?

      Anyway, that Rolex is too boring to risk being mugged over.
        • 5 Years Ago
        I disagree, I do not think that is high profile watch unless you know rolex... The explorer line is pretty rare with the fixed 24 hour bezel, and I have never seen a whiteface explorer before and that is someone sexy and tastefull. They are the most low key rolex out there, and ironically one of the most expensive of the stainless rolexes. I have always dreamed of the "Steve McQueen" rolex the Explorer II orange hand, but it appers Steve never wore one, and the prices on those watches is insane.
        • 5 Years Ago
        I have a Porsche Design IWC and I think I have worn it about 5 times ever.
        My favorite watch is my Breitling Aerospace Titanium, it combines all the functions of every Rolex watch and it weighs nothing.
        My next watch will be a Lange 1 in rose gold, most gorgeous watch in my opinion.
        Among people that collect watches, a Rolex is an automatic sign you are not a collector.
        It is the BMW 3 series of watches.
        Whenever I see someone with a Rolex, I automatically mark them down in my mind. lol
        To me and lots of other people it screams I want to impress people but I don't know anything about watches or taste so I bought this.
        Diamonds on your Rolex just makes it ten times worse.
      • 5 Years Ago
      The charity benefiting from the proceeds raised by the Porsche family is the Oncology Research Department of the Robert Bosch Hospital in Stuttgart, Germany. More info is available at


      Personally, I would have like one of the watches, but with the dollar so weak and the auction in pound sterling....
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