- Nov 18, 2009
Mahindra maps out 'potential' U.S. dealer network for forthcoming small diesel pickup
Mahindra 'potential' dealer network - Click above to enlarge
No, you're not looking at yet another voting map, or even a topographical depiction of the WalMarting of America (trust us, you don't want to see that). The image seen above is that of Mahindra's "dealership network." We're putting quotes on that because the Indian automaker says on its website that the dots represent only "potential" outlets for their forthcoming small diesel pickup trucks.
Even if the map hasn't been finalized (and doesn't have an associated time frame for each franchise coming on-line), the map is interesting because it illustrates widespread interest in the brand. Credit for that in part should go to the promise of a robust, cheap, and fuel-efficient small truck from a major global player – but it should be equally predictable because there are lots of showrooms sitting empty (or on their way to doing so) thanks to the downsizing of dealer networks associated with General Motors, Chrysler and other automakers.
We could have predicted widespread traction for the brand in regions like the Midwest and even the Northeast, but the concentration of likely franchises in Florida surprises us. Either way, we'll have to wait a bit longer to see just who finally ends up selling the automaker's TR20 and TR40 models – they are expected to go on sale in the first quarter of next year. Hat tip to Sunny B!
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