• Aug 31, 2009
Cadillac's Re-Ignition ad -- Click above to view the video after the jump

With the tagline "America, we have re-ignition," Cadillac is out to reintroduce itself to buyers. After bursting out of their underground bunker, the spot showcases all of the models in the line – and at least one to come. The ad has begun to hit the airwaves, and it features what appears to be the production version of Cadillac's much-anticipated CTS Coupe. The only question is: will consumers feel the fire? Follow the jump to see the spot and check out our high-res gallery of the concept below. Thanks for the tip, Matt!



[Source: Cadilac via YouTube]



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    • 1 Second Ago
  • 69 Comments
      • 5 Years Ago
      Car is awesome, but Jalopnik showed this a few days ago.
      • 5 Years Ago
      Awesome. All day every day, I would rather have the inevitable CTS-V version of this than a 'vette. Of course, they'll be releasing a new 'vette in a couple of years... Still, it won't have a back seat. All hail CTS Coupe!
        • 5 Years Ago
        Very cool commercial... looking forward to seeing both the CTS wagon and coupe in person.
        • 5 Years Ago
        @ QuantumPhysics:
        click here:
        http://www.motivatedphotos.com/?id=3509
        • 5 Years Ago
        the new GM is looking mighty nice. then again, i've been liking caddy ads for a lil while now
        • 5 Years Ago
        Unless the CTS-V coupe drops a lot of weight from its sedan origins (and that's not likely), it won't be any faster than the base Corvette despite having over 100 more horses, and its fuel economy will be much worse in the bargain. Oh, and it'll be $12K+ more expensive. Do you really need a back seat that will be difficult enough to get into and out of that your friends will say "nah I'll drive" after the first time anyway?

        OTOH, the CTS-V will have those excellent Recaro seats...
        Quantumphysics
        • 5 Years Ago
        Shouldn't it get smaller as it looses stages?

        SRX -> CTS Wagon --> CTS ---> CTS Coupe
        • 5 Years Ago
        'Cause you know, it's the most important thing in life--to turn heads.
        • 5 Years Ago
        ...and seeing how this CTS Coupe looks, I can understand how you feel. The Corvette is really nice - heck, it's an icon - but you see them EVERYWHERE. The fact that you rarely ever see a CTS-V - and especially a CTS-V Coupe - that's really going to be a head-turner. I'm very anxious to see these new coupes on the street.. Only about a year to go...

        Sal Collaziano
        http://www.cadillacowners.com
        Quantumphysics
        • 5 Years Ago
        The CTS-V coupe with lambo doors would be a POOR MAN'S LAMBORGHNI REVENTON.

        I'm already saving my money for it.
      • 5 Years Ago
      Is "failgly" a word?
      • 5 Years Ago
      Here are more studio shots, released from Cadillac recently:

      http://www.wisecarshopper.com/2009/11/24/2011-cadillac-cts-coupe-officially-revealed/

      I want to get behind the wheel, i hope it's not a wobbly tank. This car has to be a tight sport car for the road and not those faint at heart :-)
      • 5 Years Ago
      • 5 Years Ago
      Very useful post, thanks!

      Video production Cambridge
      • 5 Years Ago
      awesome ad..! It gives you just enough that you want to go to the website and check them out more. Coupe looks great, cant wait to see it in the flesh.
      Herman Blackman
      • 2 Years Ago
      Chevy runs deep" into the tax payers pocket.
      • 5 Years Ago
      That's what Lutz had in mind when he took over GM adverts? Other than the cool transitions between vehicles, that ad was lame.
      • 5 Years Ago
      Second best car commercial yet. I have always had a soft spot for Fatassed Caddies, had some great ones in the nineties, and these new products are light-years ahead of those.
      I still think, though, that Lido Iaccoca's Mustang vid is the best I've ever seen, and I'm an old car guy and have seen a lot of commercials.
      • 5 Years Ago
      I don't think this car really looks all that good. The front looks funny, back looks chunky, and someone needs to tell Cadillac that chrome wheels are tacky as sh!t.
      • 5 Years Ago
      No DTS or STS?
        • 5 Years Ago
        XLR was already cancelled earlier this year.
        DTS and STS are being replaced by one car maybe called XTS, but it is even further out then the CTS coupe and they aren't ready to show it yet.
        • 5 Years Ago
        And no Escalade and XLR?
        • 5 Years Ago
        More proof that they're on the way out, I suppose...
        • 5 Years Ago
        I thought the XLR was also on its way out?

        As for the Escalade, that's definitely not going out, but I don't know how well it would have worked in the concept of the ad...
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