VIDEO: Production Cadillac CTS Coupe breaks through in new 60-second spot
Cadillac's Re-Ignition ad -- Click above to view the video after the jump
With the tagline "America, we have re-ignition," Cadillac is out to reintroduce itself to buyers. After bursting out of their underground bunker, the spot showcases all of the models in the line – and at least one to come. The ad has begun to hit the airwaves, and it features what appears to be the production version of Cadillac's much-anticipated CTS Coupe. The only question is: will consumers feel the fire? Follow the jump to see the spot and check out our high-res gallery of the concept below. Thanks for the tip, Matt!
[Source: Cadilac via YouTube]
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Reader Comments (Page 1 of 5)
skablaw 3:04PM (8/31/2009)
Awesome. All day every day, I would rather have the inevitable CTS-V version of this than a 'vette. Of course, they'll be releasing a new 'vette in a couple of years... Still, it won't have a back seat. All hail CTS Coupe!
Reply
Sal Collaziano 5:04PM (8/31/2009)
...and seeing how this CTS Coupe looks, I can understand how you feel. The Corvette is really nice - heck, it's an icon - but you see them EVERYWHERE. The fact that you rarely ever see a CTS-V - and especially a CTS-V Coupe - that's really going to be a head-turner. I'm very anxious to see these new coupes on the street.. Only about a year to go...
Sal Collaziano
http://www.cadillacowners.com
thatguy69 5:18PM (8/31/2009)
'Cause you know, it's the most important thing in life--to turn heads.
Chris O 7:35PM (8/31/2009)
I thought the beltline on a regular CTS was pretty high, but on the coupe it looks like the windows will start at chin level. The styling looks a little heavy to my eye, but these days (more than ever before) it seems cars look so much different in person than on the computer.
I know they have that "art and science" design language, but those C-pillars are HUGE. You might be able to fit a couple small people in that back seat, but you certainly aren't going to be able to see anything out of that tiny rear glass.
SimbaDogg 8:30PM (8/31/2009)
the new GM is looking mighty nice. then again, i've been liking caddy ads for a lil while now
PiCASSO 9:45PM (8/31/2009)
Very cool commercial... looking forward to seeing both the CTS wagon and coupe in person.
Quantumphysics 10:52PM (8/31/2009)
The CTS-V coupe with lambo doors would be a POOR MAN'S LAMBORGHNI REVENTON.
I'm already saving my money for it.
Quantumphysics 10:55PM (8/31/2009)
Shouldn't it get smaller as it looses stages?
SRX -> CTS Wagon --> CTS ---> CTS Coupe
Chet 12:39AM (9/01/2009)
Unless the CTS-V coupe drops a lot of weight from its sedan origins (and that's not likely), it won't be any faster than the base Corvette despite having over 100 more horses, and its fuel economy will be much worse in the bargain. Oh, and it'll be $12K+ more expensive. Do you really need a back seat that will be difficult enough to get into and out of that your friends will say "nah I'll drive" after the first time anyway?
OTOH, the CTS-V will have those excellent Recaro seats...
click.kas 5:03AM (9/01/2009)
CTS-V is smokin hot! the new face of cadillac is looking good!
http://www.indianautotalk.com
Willem B 8:42AM (9/01/2009)
@ QuantumPhysics:
click here:
http://www.motivatedphotos.com/?id=3509
Jared 3:09PM (8/31/2009)
Cadillac is advertising models that won't be on sale for another year? Yea, that's a great move.
Reply
Danimal 3:12PM (8/31/2009)
Cadillac is teasing future products in an ad about the future direction of the company.
Did you even watch the ad?
Jared 3:16PM (8/31/2009)
Yes, I watched the ad. Did you even understand my response? Apparently you missed the sarcasm.
Advertising cars which won't be available for 12 months doesn't move metal today. In fact, it may even cause buyers to delay purchases.
Pokey 4:25PM (8/31/2009)
Yeah, because nobody else advertises "soon to come" products.
Paul 3:57PM (8/31/2009)
And what car would it delay them from purchasing? Certainly not a caddy - it may delay them from purchasing a 3 series - which is exactly what GM wants.
happyfun86 4:02PM (8/31/2009)
@Jared:
You don't really understand the purposes of advertising, do you? Why do you think movie previews exist? Do you really think a particular movie would be successful if it was only advertised after it hit the theaters?
The auto industry is the same way. Advertise future products so people have time to plan ahead so they can buy one. It may even pull customers from one company to another, because they feel the wait is worth the product (like Paul said).
It's a good marketing strategy, no matter the market or industry.
Jared 5:25PM (8/31/2009)
Happyfun: there is a car company out there that is somewhat successful. You might have heard of it -- it is called Toyota. They typically don't announce their cars until they are just about in the dealerships.
Paul: People who just might buy a CTS sedan today might decide instead to wait for the CTS coupe next summer.
Pokey: Twelve months is not "soon to come." Three months is "soon to come."
Tourian 5:55PM (8/31/2009)
@Jared
You say models, as in plural but the CTS sedan and SRX are available now. The wagon's arrival is imminent. The only vehicle that is a ways out is the coupe. So showing 3 of 4 that are out now with 1 future car is not bad at all, great actually.
Oluedo 6:59PM (8/31/2009)
Beautiful Ad
@Jared. In reality, auto manufacturers mostly sell 35% cache and dream and 65%car (unscientific belief). That is why you a lot of people will buy a cadillac badged as a bmw but will ignore a bmw badged as a cadillac assuming they cannot tell it has been rebadged (still unscientific but I bet many will agree).
It was a great ad. I could not wait to see the end. Its time we went to war again with the Germans! (car wise ;-) )