• Jul 21st 2009 at 11:56AM
  • 121
2010 Ford Flex EcoBoost – Click above for high-res image gallery

Just a year after the Ford Flex first appeared, the Blue Oval has revamped its lineup in ways that make the 2010 model quite different from its forebearer. First among the changes is the Blue Oval's EcoBoost engine, which packs 3.5 liters of displacement and a duo of turbochargers to produce V8 power with V6 fuel economy. Autoblog went to the Colorado hinterlands to spend some with with the Flex and its new powerplant, and as we found out, there's more to Ford's boxy crossover than boosted performance and fuel economy.

Photos Copyright ©2009 Jonathon R. Ramsey / Weblogs, Inc.

First came wagons, and they ruled the American landscape for decades. Then body-on-frame SUVs (previously known simply as "trucks") remade the wagon by hoisting it up and adding four-wheel-drive. When the price of SUV feedstock – gas – went ballistic, their owners fled into crossovers, which remade the SUV by being lighter, nicer to drive and easier on the debit card. Then came the Ford Flex, which set out to rework both the SUV and CUV by providing 'ute-like room with a car-like ride, even though the car-like seating position is what drove wagons into the swamps and tarpits in the first place.

The design theory behind the Flex – to an outsider at least – is simple: a little box and a big box on wheels. And not far off the ground. The crucial aspect of the theory is that the Flex isn't meant to be compared against traditional CUVs; Ford has put it in the pit with full-sized SUVs like Chevrolet's Suburban and Tahoe, Dodge's Durango, Toyota's Sequoia and Jeep's Commander. And while it fights the heavyweights, it's also meant to dispatch miscellaneous challengers like General Motors' Lambda quadrouplets, the GMC Acadia/Saturn Outlook/Chevrolet Traverse/Buick Enclave, and, oh yeah, minivans.

Forty-percent of buyers are conquest sales, more than half coming from Toyota and Honda.
The theory is starting to meet ith some success: the Flex sold 20,016 units through the first six months of 2009. That's well down on blustery initial projections of 100,000 units per year, but well above full-sized SUVs like the Suburban and Sequoia. It's also well outpaced by incumbents like the Dodge Caravan and Acadia, yet nearly matching the Enclave's numbers. However, May and June were both sales records for the Flex, and with the EcoBoost model and its improvements, we suspect Ford can look ahead to more gains.

According to the automaker's research, the Flex is doing all the right things from a brand perspective. Forty-percent of buyers are conquest sales, more than half of that coming from Toyota and Honda, and 49% of them are new to the Ford family.

If they're after simplicity of design, they've come to the right place. The 2010 doesn't sport any salient changes over the previous models – not surprising considering Ford believes it has "the coolest wrapper out there" and "an interior to die for." Take a bristle brush to the hyperbole, though, and what you find underneath remains convincing.

The Flex's packaging is hard not to like. That doesn't mean you'll love the styling (it's polarizing by design), but it's hard to fault the spacial efficiencies won by the vehicle's squared-off shape. How does one get angry at a rectangle? We are in the "Don't Mind It" camp, but when it's SEMA-fied with some extra large wheels, we walk across the aisle to "We Dig It." This latest version offers 18-, 19-, and 20-inch wheels, and the latter size adds a sliver more presence and doesn't unduly compromise the ride.

Inside the Flex's big box, one encounters many of the same sensations found in a big box store: lots of space and everything in bulk. The back of the car resides somewhere across the state line. The seats are huge. The cupholders are huge. The center console cover was once the deck of a battleship. True, with the third-row seats deployed, you lose half of your luggage space, and the area between them and the tailgate is only good for a couple of upright suitcases. But knowing how rarely those contingency seats will probably be used, there's still room for five in the first two rows (if you don't opt for the second-row captain's chairs), and 43 cubic feet of space behind the second set of thrones. That matches the Highlander and comes in about 25 cu. ft. down on the Acadia.

The Flex's seats are fine places to be: big, flat, comfy chairs perfectly cushy and supportive enough to get you over the long haul without noticing. Opt for the leather package with cross stitching and you've got a sufficiently decorated interior with plenty of contrasts in materials, along with a leather-wrapped shifter and three different dash plastic textures. Electronic frills include audio by Sony, rear climate settings adjustable from the front, USB and auxiliary ports, Sync, and optional navigation via a brilliant touchscreen.

However, the item we came to see is nestled within the little box up front: the 3.5-liter EcoBoost V6. In just one day with the car, Ford drilled this line into us, "EcoBoost is more than just an engine." As reported in our Lincoln MKS EcoBoost review, the engine alone has plenty of draw. But the point here wasn't to merely install an engine and then promote the engine's benefits – the point was to produce a premium car that made a better driving argument.

So on top of the 350 horsepower, 355 pound-feet of torque and EPA fuel-economy figures of 16 mpg city/22 mpg highway, Ford lowered the Flex by 10 mm, installed stiffer springs, increased the damping rates and put the package on 20-inch rolling stock. The transmission is also upgraded with new clutches, a better torque converter, and it can be operated with paddle shifters – a segment first. Shifting times are comparable with BMW, and downshifts are rev-matched.

While those changes were made just on the EcoBoost models – the SEL and Limited – there was one change made on those two and the base SE Flex: the addition of a tilt and telescoping steering wheel.

The reason Ford took us to the capillary-taxing altitude of 5,340 feet, and then higher, was to show off the EcoBoost's skills in thinner air versus its naturally-aspirated competition. Although not exactly a useful comparison since most people don't have addresses above the cloud layer, we can testify that the EcoBoost did easily out-handle the competitor vehicles Ford brought out for the test. But before we got to the head-to-head testing, we had to drive another 3,000 feet skyward.

Acceleration is a feel good event, especially considering you're driving Costco on wheels.
The 4,839-pound Flex is well served by the EcoBoost. The turbos don't wait to kick in, so the plenary complement of torque is available from 1,500 rpm. Acceleration is a feel good event, especially considering you're driving something that's sized like a Costco on wheels. When executing passing maneuvers, the Flex is quick to drop down and go, getting from 40-70 with comforting alacrity.

Standard driving is notable by the virtue of not noticing it. The EcoBoost'd Flex drives like a nicely sorted, and much lighter, car. The increased bodyroll management makes for probably the smoothest CUV driving experience we can remember. Grab the thick, leather-lined steering wheel and guide the Flex like you would any other car. No amusement park rollercoastering, no dancing from side-to-side. It's a job well done. You can put the car into "M" and play with the paddle shifters, availing yourself of rapid, seamless gear changes. But there is no need to – in "Drive" we found the car obediently answered all commands.

Nevertheless, as with so many other crossovers with car-like rides, braking is there to remind you of what you're really driving. The Flex's brakes are fine, and emergency stopping is handled efficiently and without heart-stopping yaw moments. But that's when those two-and-a-half tons say "Don't forget about me." If you drive the Flex like the car it feels like through miles of mountains, you'll receive the faintest olfactory reminder from the brakes when you stop and step outside. Admittedly, it took a day of dancing through the Rockies to achieve that effect, but we'd be a bit more wary if we were towing something.

About that: New features on the Flex that are meant to take that exemplary driving experience and make it more versatile: pull drift compensation, trailer sway control, park assist, and grade assist. Grade assist is the simplest addition, employing an overdrive lockout and engine braking to help maintain speed on long downhills.

The other three features are made possible by the Electronic Power-Assisted Steering (EPAS). We didn't get a chance to try it, but pull drift compensation addresses driving in crosswinds or crowned roads, when the car has a tendency to meander to one side. The system detects the condition and then provides torque assistance to ease the effort on the driver of keeping the car straight.

Ford touts the Flex's 4,500-pound trailering ability, so it has added trailer sway control to make the experience a safer one. The same system introduced on the 2009 F-150, it detects the trailer forces acting on the car and driver inputs to the wheel in excess of a few degrees. If it perceives trailer sway, asymmetric braking is applied to counteract the movements, and engine power can be cut if necessary.

Thankfully, we didn't get a chance to experience that either, but we did pull 2,500-pound trailers with the Flex and compared them to naturally aspirated competition. As expected, the twin turbos in the Ford made the difference at altitude, making a quantifiable difference in pulling up hills and on flats. We can't really justify dinging the competition for falling behind at alpine heights, but we can say that if you're thinking about a Flex but are concerned about towing, you can check that box off with confidence. The Flex won't waste time getting you where you're going, even with a couple of jet skis (or a track-ready ride) behind it.

Thanks to parking assist, the Parallel Parking Phobia that apparently afflicts a large swath of the population has finally been addressed with a system that truly works. Ford had brought another brand's $90,000 luxury sedan with its own self-parking system for comparison, but the demonstration was so lopsided that, out of kindness for the technologically-challenged, we don't even want to mention the other car (you know the one). Ford's system doesn't do only half the work, it finishes the job for you.

As you begin looking for a spot, you press the park assist button and ultrasonic sensors look for a suitable space. When you've found one, the system beeps to let you know, then it tells you where to stop in order for it to work its magic. From there, you just need to put the car in Reverse and operate the gas and brake. The car turns itself into the spot, and if it's a cozy one, those same sensors – and the backup camera – will let you know how much room you have behind. After that first maneuver, put the car in Drive, press the accelerator again and the car lines itself up in the spot. It is so simple – and effective – that if you can pull up next to a parked car, you can use it.

In combination, the pleasant interior, roominess, handling, towing capacity, gadgets and EcoBoost make the Flex a thumbs-up proposition. And that's before you throw the fridge in the back seat, which apparently 52% of buyers order. Ford pitches the Flex at the full-sized SUV set, and unless you need the extra room, it's an easy checklist to review; what you gain in power and space with most full-sized SUVs you lose on price and fuel economy.

By the time you get to the Acadia with the SLT1 package, you're about a grand away from the Ford.
Sitting the Flex next to the GMC Acadia makes more sense to us, and then it's close. The Acadia is an inch taller, an inch shorter in length and gets nearly identical gas mileage to the Flex: 16/23 for the AWD Acadia, 16/22 for the AWD Flex Ecoboost. The Acadia has more room inside and can tow 5,200 pounds, but is well down on power for hauling all that heft: 288 hp and 270 lb-ft means 67 fewer horses and 80 fewer pounds of twist – and no turbos to get things going quickly. Furthermore, the Acadia's ride and handling is nowhere near as competent as the Flex.

By the time you get to the Acadia with the SLT1 package – which is where you'd have to start to compare to the Flex – you're only about a grand away from the Ford. And there's no Sync, no Vista Roof and, if you're into that kind of thing, no Flex style. When it goes on sale later this month, the Flex SEL with EcoBoost will start at $39,995, the Limited at $43,635.

The Flex stands up handsomely in the three-row crossover fight – well enough that if you're considering such a beast, you'd be ill-advised to skip out on sampling this Blue Oval box – if only because of the vehicle's rich features and options lists. Ford didn't lie: the Flex EcoBoost is more than just an engine upgrade, and the suite of features it manifests makes it more than just another big box.

Photos Copyright ©2009 Jonathon Ramsey / Weblogs, Inc.
Shot with a Nikon D70 and 18-200mm f3.5

Autoblog accepts vehicle loans from auto manufacturers with a tank of gas and sometimes insurance for the purpose of evaluation and editorial content. Like most of the auto news industry, we also sometimes accept travel, lodging and event access for vehicle drive and news coverage opportunities. Our opinions and criticism remain our own – we do not accept sponsored editorial.

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    • 1 Second Ago
      • 6 Years Ago
      An ugly, gas-guzzling, oversized ego/blingmobile with too much chrome. Pretty much represents everything wrong with Detroit!

      Ford needs to fix the crappy Focus before worrying about the (slow selling and probably dead in the near future) Flex. It will share the same fate as the Taurus X and Freestyle. Remember them? Neither do I.
        • 6 Years Ago
        Everything you said, reverse it. That's me. Love this vehicle.
        • 6 Years Ago
        I drove one of these things recently and was extremely impressed. It had a very comfortable and stylish interior with high quality materials, rode and handled way beyond expectations. This vehicle isn't for everybody, and true, like most new cars it's overweight, but you can't expect lightness in a seven seater loaded with tech and safety gear. I'm glad to see a sensible alternative to SUVs and minivans, and personaly, I love the styling, especially with the white roof.
        • 6 Years Ago

        It isn't that. It's that there are better cars in the large CUV category. The Honda Pilot, for one. That is way ahead of the Flex. Hell even the Odyessy and Sienna are if you don't care about the silly minivan stigma.
        • 6 Years Ago
        I wouldn't say it was overall ugly. I do like the front half, and i'm sure if they had spent a bit more time thinking about doing something on the rear section, it could have looked better.
        • 6 Years Ago
        Liked the styling when it was first introduced, but I've cooled on it a bit. I've sat in one, and it's possibly the sharpest interior Ford's ever done.

        The upcoming Lincoln version looks fantastic.
        • 6 Years Ago
        I traveled north to Houghton Lake, MI for the weekend and I saw a LOT of Ford Flex while I was there. Honda Pilot can suck it.
        • 6 Years Ago
        Flex to be soon dead? Unlikely. The sales numbers do rise up. Last month they sold cca 4.500 of those.
        • 6 Years Ago
        i'll take other peoples word for the quality and economy of this one, but for myself,as a family car, i just can't get past the delivery van looks of it.
        • 6 Years Ago

        Of course you don't like the car, It seems 80% of Autoblogers hate everything that isn't a Hot Hatch.

        Of course no one in this country would buy anything else.

        • 6 Years Ago
        From the article: "...The theory is starting to meet ith some success: the Flex sold 20,016 units through the first six months of 2009. That's well down on blustery initial projections of 100,000 units per year, ..."

        I was interested in a Flex, but the dealers near me have none in stock. None. One has some SEL's coming the week after next. No Limiteds coming.

        Considering the market and that they are trending well below their sales goals, it surprises me that there are none to be found. It's great to say that a car is in hot demand, but better yet to sell them while demand exists, IMHO.

        • 6 Years Ago

        Better choices? Then you go on to point out the Honda Pilot? A vehicle with probably one of the cheapest trimmed interiors in its class, almost none of the tech offered in the Flex and on top of that musters up the same fuel economy as the Flex mentioned above, yet offers 100 less hp (and the only way Honda achieved that was through VCM).

        Yeah, sign me up for the Flex.
        • 6 Years Ago
        I guess it really is hate it or love it. Personally I think this is THE best-looking Ford right now. Yes that means I think it looks better than the Fusion, Edge, Mustang, all that.
        • 6 Years Ago
        The Flex is off the chain. It's the designer's dream ride. With subtle attention to detail, and historic design characteristics, it sheds new meaning to bold simplicity. The chrome is not over worked compared to others in it's class, it's just enough to combine the side panel grooves to the trademark grill and the lift gate. The windows allow maximum driving experience allowing the drive and passengers to connect to the surrounds. http://fiestamovement.com/agents/view/58
        • 6 Years Ago

        Seriously, the Honda Pilot?

        Please tell me your kidding, that thing is the biggest steaming pile of crap I've seen since.....the CRV.
      • 6 Years Ago
      FORD is the only American Auto Company to seem to try to make changes the way we, the general public, wants. And yet after all the changes and all the trying to impress us. EVERYONE still craps on them. Goes to Show we, AMERICANS, are as unpredictable as a blowing breeze and we do not know what we want!

      Give FORD some credit for giving in to our EURO wants, ECO engines, and MODERN Styling!
      • 6 Years Ago
      Come to think of it this would be an amazing sound car (I know Autobloggers don't care about them). You could fit some massive woofers in the back and still have the 2nd row to use. The big wheel wells can definitely fit some 24s. And the car has plenty of chrome to boot.
      • 6 Years Ago
      Everytime i look at it, i'm reminded of what ford can do to make a Landrover look bad.

      Seriously its not the squares that make this look bad, its the weird choices, like the front lights, chrome, the bulging out ford logo. Maybe its just me but I just cant stand it.

        • 6 Years Ago
        It isn't a super car, BMW have a 3L TwinTurbo straight 6 producing 300bhp and lots of torque , just like the engine in this Flex.

        Higher pressure means higher maintenance costs, something that consumers prefer to avoid.
        • 6 Years Ago

        How often do you actually peruse this fine website? If you had read the article about the Ecoboost from a few months ago you would know they detune it to 350hp and 350 lb/ft. It has been rated at well over 400 hp/tq with very few mods but keep it limited for fuel and transmision saving purposes.

        Now as for the styling, I believe Toyota makes a fine line of toasters you can drive.

        I personally like a car that stands out and looks good, so I like the Flex.
        • 6 Years Ago

        "risk, do you even grasp the concept of sequential turbos?"

        Mike, they're not sequential. it has one small turbocharger for each cylinder bank.
        • 6 Years Ago
        Want to tow? Try anything with less than 400ft/lbs with 4000 behind it. It sucks. Period. Give me an engine for towing please, diesel.
        • 6 Years Ago
        "Ecoboost from a few months ago you would know they detune it to 350hp and 350 lb/ft. It has been rated at well over 400 hp/tq with very few mods but keep it limited for fuel and transmision saving purposes."

        This, this, a hundred times this.

        Y'know why the GTDI 3.5 has such a "ruler flat" torque curve? Because the engine management keeps it there to stay within the transaxle's limits.


        "The main problem I have with the flex is why would they have two turbo's and then detune the engine (barring transmission reasons) Why not just make a smarter choice, take the same engine, slap a single turbo, and lets NOT detune it,"

        One big turbo= more lag= poorer throttle response.
        • 6 Years Ago
        Because thats all the power they gave it means thats all they can get from the engine. People really use that thing between your shoulders.
        • 6 Years Ago
        risk, do you even grasp the concept of sequential turbos?

        This thing makes 350lb-ft of torque from 1500-5200 rpm, you can't get that from a single turbo.
        • 6 Years Ago
        and lemme get this straight, they use a 3.5 liter 6 cylinder engine with TWO turbo's and ONLY get ~350 HP? this is a joke right? because ford doesnt even release the number for how powerful it is.

        "The Acadia has more room inside and can tow 5,200 pounds, but is well down on power for hauling all that heft: 288 hp and 270 lb-ft means 67 fewer horses and 80 fewer pounds of twist – and no turbos to get things going quickly."
      • 6 Years Ago
      Please, drop the Eco and green leaf motif from this 16/22 mpg bloated boat.
      • 6 Years Ago
      How does this car have too much chrome? It has the grill, driving lights and a strip around the bottom skirt of the windows. Hardly A LOT! 8-| I have a 2009 SEL FWD, get 20 mpg around town avg. I have 4 kids ages 6 and under so it fits us PERFECT. It has style like no other car out there. I get more compliments, questions etc than anything I've owned before. You tree huggers with no kids should just stay away from the big vehicles!
        • 6 Years Ago
        Give it up, Brian. Your arguments are crap.
        • 6 Years Ago
        I had a Freestar before the Flex...didn't want a minivan anymore. Especially not a Toyota! BLAH!! No style what-so-ever. 20mpg is great for around town hauling 2 adults and 4 kids IMO.
        • 6 Years Ago
        "You could have gotten a Sienna XLE instead with sliding doors, fully removeable/fold flat into the floor seats and better MPG. "

        maybe he didn't want a Sienna. Ever think of that?
      • 6 Years Ago

      You can get AWD as an option on the Sienna, and really, if towing is your thing just buy an SUV.

      I really dislike Crossovers, everything they do is average. They don't have the space and comfort of a minivan (or the easy access of sliding doors), nor do they have the off-road and towing abilities of a true SUV.

      Ford couldn't build a decent minivan, so I guess they have to get closer to an SUV before they do it well.
      • 6 Years Ago
      When you consider the market for this Flex with EcoBoost is full size SUV, CUV and minivans, Ford has covered their bases well with a very capable and class-leading offering that is exclusive. This makes for a very profitable future for Ford.

      If you aren't in this market, don't "bitch" about the price or MPG, just go elsewhere.
      • 6 Years Ago
      I dont get where this matt guy is getting his figures? I'm not going to feed the fire but I don't know how you can say that they Lambda's are better than the flex. Yes, they are a huge improvement over previous years but the new flex has much bolder styling inside and out(even if controversial), and has better craftmanship/quality. The Lambda's don't stand out in a growing crowd, especially with four look-alikes. In real life the cars would virtually get the same fuel economy, and with the ecoboost the flex would spank any one of those GM quadruplets!
      • 6 Years Ago
      I think its a great car now with the 350 hp v6...........but the ecoboost name is marketing ploy, that I hope most people don't buy in to.

      16 city/ 22 highway is what you will most likely achieve with many v8's with similar to more horsepower. I am not saying 16 mpg's is bad for a 350 horsepower vehicle, but the way Ford conveys the name is total bs.

      Exactly what Ls2Ls7 said.......it would be like Audi saying their previous generation S4 was ecofriendly with its twin turbo v6 that achieved similar gas mileage

      40 large is quite steep also for this vehicle also......probably a reason why the Journey (out of all vehicles) consistently outsells the Flex.
      • 6 Years Ago
      Mo' Flex goodness at http://www.fordflex.net
      • 6 Years Ago
      Technically, "feedstock" is a material used as an input to generate another, such as oil is the feedstock for gasoline, or corn is a feedstock for bullsh*t.
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