• Dec 17, 2008
Any rejoicing over General Motors finding a possible buyer for the HUMMER brand may have been a bit premature. A spokesperson for AM General (the South Bend, Indiana, HMMWV manufacturer) has told a local TV station that rumors of its interest in Hummer are simply not true.

NBC affiliate WNDU was also told that there have been no talks between AM General and China's Hunan Changfeng Motor Co. about a joint deal to acquire GM's HUMMER brand, a statement that stands in contrast to earlier reports attributed to Changfeng.

Looks like if GM intends to keep their goal of selling HUMMER by 2009, they'll need to quickly renew that Craigslist ad, offer a big rebate to the buyer, or throw in cheap gas for a year. Or all three.

[Source: WNDU]


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  • 26 Comments
      • 6 Years Ago
      A Hummer is a statement of status, a display of wealth and social position, sort of a redneck Rolls, and as such it might pay to raise their prices until they can make a profit. It would make them even more desireable to those who need to show their elite economic status.
        • 6 Years Ago
        lmfao hit it dead on
      • 6 Years Ago
      I like GM, and I hate the Hummer.

      I'm pro-America, and I hate the Hummer.

      I love muscle cars, and I hate the Hummer.

      And so on...

      There's no good brand equity in these beasts because GM decided it was more important to make Hummer an image brand, than a product driven by ability. The H1 was spectacularly awesome, but instead of hewing to that form-is-a-result-of-function aesthetic they watered it down and made it a comically oversized Jeep wannabe.

      Had they ignored the focused groups, invested in a couple of punch-riveting machines they might have delivered a product that was less about posing and more about how intense the original H1 experience was.

      Instead they coveted cheap plastic chrome, gun slit windows and gaudy yellow paint.

      I'm all for GM's comeback, but let Hummer die a swift and ignominious death. GM doesn't need this hunch on its back any longer.
      • 6 Years Ago
      I guess I'm in the minority here but I still love the H1. I know it's terribly impractical in every sense of the word, but it seems like it'd be awesome to own. I'm telling you...some day I'll pick up a used H1 and get a homemade bio-diesel operation going.
      • 6 Years Ago
      I can drop $60k on a vehicle, but I wouldn't take a Hummer if it was free. Just because people dislike Hummers, does not prove jealousy. Conclusions on another persons actions, are usually made based on the assumption that others have the same rational. Frequently this is not true, but rather what one wishes were true.
      • 6 Years Ago
      How the hell do these rumors get started and published?

      AMG wants to buy Hummer. No they don't.

      This is hardly an isolated case. My faith in media isn't what it should be.
      • 6 Years Ago
      @ Mike

      Who are you to label someone a fool, Mr. pantywaist?
        • 6 Years Ago
        My sincere apologies for offending you (sarcasm). I wasn't aware that the bell had run for recess and that random name-calling had begun. Perhaps you, who must be a renowned authority on social labels and their effects on consumer decisions should inform the class on what exactly to call someone who buys an 8,000lb Military spec vehicle and proceeds to domesticate it into little more than a grocery getter?

        As for my question to Johnny, let me clarify that I am not assuming that you are someone who would do that, nor am I harping on you for still being a fan of a brand that has received more than its fair share of bad press. I'm simply reiterating the point that the reason HUMMER has the reputation it has, in certain circles, is that there are foolish people out there who would do just that.

        Back to G37, I suggest that once school is out, you come out of this with a new found understanding of why it is you don't stick your nose where it isn't wanted or needed. Johnny and myself were doing just fine before you showed up, and if he had taken offense at my comments, I'm sure he's a big boy and can defend himself just fine against mean old bullies like myself.
      • 6 Years Ago
      The problem with HUMMER is this: Everyone upon hearing the name, immediately thinks of the suit driving a bright yellow and chrome H2 to the local trendy coffee shop.

      The HUMMER brand made four vehicles, the H1 (Discontinued civilian HMMWV), H2 (Huge overpriced SUV), H3 (The forgotten SUV), and the H4 (HX Concept that may or may not see production). Out of those, the H1 was what it was, take it or leave it. The H2 was... words can not even describe, personally I think they're a huge waste of steel and ABS plastic. The H3 is a great, if slightly underpowered and more expensive alternative to a Jeep for those who wanted a little more comfort to go with their off-road prowess. Even though its specs mirror other vehicles in its class like the Nissan Xterra and Toyota FJ Cruiser, the American people still had not gotten the bad taste out of their mouth that the H2 had left behind. So due to its fat jackass of an older sibling, the unassuming younger brother gets dumped on because of family ties by all those who felt wronged by the other.

      Mind you, I still see soccer moms driving H3s completely contrary to their off-road underpinnings, but I also see lifted Wranglers, all chromed out, at the mall too. My favorite is the guy in my town who drives around in the summer with a TJ Rubicon with 24" wheels and 31" tires. I could punch him for defacing a Jeep that way, but welcome to America. My point is this, stop focusing so much on brands and focus more on the vehicles themselves. Finding fault with a vehicle from a certain brand, warranted or not, does not immediately disqualify all the remaining vehicles from their fair trial based on their performance alone. If it did, people would hate the new ZR1 because their Cavalier broke down.
      • 6 Years Ago
      does anybody actually buy these things. The people who once thought they were a status symbol are few and far between these days. Now these freak trucks remind people of a failed nation, a failed military and a failed car company-not something they really want to think about
        • 6 Years Ago
        The only people I still see drive hummers is middle aged housewives who have nothing better to do all day than waste their hubby's money..
      • 6 Years Ago
      The Government will soon replace Humvees, once they are gone Hummer will lose its appeal.
      Thor_Of_Asgard
      • 5 Years Ago
      The Origional HUMVEE Design , has got to be , What ?, over 20 years old. At some point the Military is going to look for a replacement. Keep in mind the HUMVEE was designed for a cold war era Clash of Armies when it was surmised that we would be fighting large scale open field battles. as was the M1 Abrahms tank. (A marvelous example of Technology)

      The next generation of Humvee type vehicle, I would think be ideally be smaller and more manuverable and well armoured. As the tours in Iraq have taught us.
      I keep thinking of those Very brave US soldiers who went in to Mogadishu who were sent into that hell hole with unarmoured ground vehicles.
      • 6 Years Ago
      Ya know GM needs to close a few brands, Hummer and Saturn are the only 2 brands with stand alone dealerships, I bet if Gm cant sell either of these 2 brands, it would be cheaper to sell either of them for ONE DOLLAR to the china or am generals of the world, seeing Olds cost them close to 1 billion to shut down, they could just sell them for a buck and get out of there franchise agreements !
      • 6 Years Ago
      G37, I feel inclined to thank you, you have taught me two valuable lessons. One, always know the caliber of your opponent before entering into a verbal sparing match with them, so you can decide whether it is worth entering into in the first place. And two, regardless of any other factors, an insulted opponent is no longer capable of carrying on an intelligent dialogue, so phrase your responses carefully or risk bruising your opponents ego, and losing any chance at legitimate communication.

      Feel free to respond back, but I doubt I'll be checking this thread again.
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