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In addition to its epic supercars and growing roster of motorsport victories, Ferrari has emerged as a branding and merchandising powerhouse. But with its range of licensed paraphernalia ever increasing, the company's largest market has until now only had two retail outlets out of 20 worldwide Ferrari Stores. To that end, Ferrari has opened two more locations of its merchandising outlets in the United States: one in Miami and another in Hawaii.

The Miami location at the upscale Aventura Mall has 2150 square feet of retail space, while the Honolulu location has 3230 square feet of floor space on two levels at the Royal Hawaiia Center. They join the previous locations in Beverly Hills and Las Vegas, along with eight Italian stores and ten more around the world. Having recently strolled into a Ferrari Store at the Milan Malpensa airport, we can tell you the stores are packed full of Prancing Horse-emblazoned merchandise. Just don't stop in there expecting to book a test drive.

The press release is below the fold.

[Source: Ferrari, photo by Noah Joseph]


Two new Ferrari Stores launched in the USA

Maranello, July 28, 2008 - Ferrari is continuing the expansion of its Ferrari Stores by opening two new retail stores in the United States, in Miami, FL and in Honolulu, HI.

The Ferrari Store of Miami, of about 2,150 square feet, is located within the Aventura Mall, an upscale retail area featuring the most prestigious international brands, while the Honolulu store is located inside the Royal Hawaiian Centre, and exceeds 3,230 square feet, on two floors.

These two retail stores are in addition to the other two stores already located in the United States in Las Vegas and Los Angeles: they bring the total number of the Ferrari Stores in the world to 22, of which 8 in Italy and 14 abroad.

The development strategy of the Ferrari Stores foresees other openings in the most important cities in the world. The next opening will be next Fall at the already disclosed location in the heart of London, on Regent Street.

The Ferrari Store concept reflects the purpose to not only be a store, but also the gathering point of the history and of the spirit of the Ferrari brand, displaying here its double core values: racing and luxury.

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    • 1 Second Ago
      • 6 Years Ago
      The Ferrari store in Milan has one of their F1 cars in exposition, the first one Massa drove if I remember correctly. So even if you (understandably) don't want to shell out 250$ for a Ferrari jacket, having a look inside is always worth it.
      • 6 Years Ago
      I have been to the one in Las Vegas inside the Wynn casino and it was amazing. Being able to go down into the dealership and see the service bay lined with rows of Ferraris was an awesome sight. I also went to the sales floor and got to stand between two Enzos for a photo op, a red one and a black one. Also lined up side by side were several F430, 360s, an F40 (my favorite of all-time) and a lot of others. These stores let the kid in all of us come out, I just wish I could have bought that coffee table made out of a Ferrari F1 engine block with a sheet of glass on top.
      • 6 Years Ago
      Joey Tribbiani (while wearing Porsche jacket): "Only an idiot would wear this stuff if you didn't have the car! Right?"
      • 6 Years Ago
      Aventura mall is a hell hole. They should have put it in Coral Gables if they wanted to be south of Palm Beach.
      • 6 Years Ago
      Miami and Hawaii?

      Paying tribute to Miami Vice and Magnum PI, I see.
      • 6 Years Ago
      Hello!!!!!!!!!!!! You are forgetting the one in Manhatten!
      • 6 Years Ago
      So is it opened for business already? or just announcing the opening? Can someone in the Honolulu area confirm?
        • 6 Years Ago
        It is open in the Royal Hawaiian (editors please note the 'n' in Hawaiian) Shopping Center in Waikiki. Saw it last Friday while driving down Kalakaua. Have not had the opportunity to go inside.

        It does have a F-1 car inside - dont know if it is a dummy or a real car.
      • 6 Years Ago
      It's 'funny' that the Beverly Center is referred to being in Beverly Hills... try again