• Mar 23, 2008
UPDATE: 3-24-08 -- This was left on the original M3 forum thread by Ken, the nearly-defrauded winner of the eBay auction: "Sorry its taken so long to post a update. The site is very slow (understandably). This morning, BMW of Lincoln has agreed to sell me the car at a price of 60K, with certain conditions. I'll be going over the conditions with the dealership tommorow, and I hope to have everything finalized by tommorow afternoon." You can read the rest of his comment here. It's pretty cool what the Internet can do...

Apparently all is not kosher in corn country. BMW of Lincoln, Nebraska posted an auction on eBay for a brand new M3 Sedan for $60,000. Perhaps they were hoping for the kind of eBay madness that would push the price to six figures (something other dealers are doing right on the show floor). If that's what they were after, well, they didn't get it. The car was won by a gentleman in California for the listed price: $60,000.

The problem is that the dealer doesn't want to give him the car. Not long after the auction ended, the winning bidder got a call from BMW of Nebraska telling him the auction was "a mistake," and that he couldn't have the car. In spite of the fact that the dealership changed the Buy It Now price twice -- and so was paying attention to the auction -- and eBay rules that make it clear that if someone wins the auction then you must complete the transaction, the buyer is still trying to get someone to give him the car he won at the winning bid price. Follow the link for the full story, and to you, Dooma350, good luck. Thanks for the tip, Ken!

[Source: M3post.com]


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  • 68 Comments
      • 6 Years Ago
      Jebus! I would have auctioned! Why didnt anyone tell me!
      • 6 Years Ago
      I really hope this guy hasn't called in the BBB... Once you call them in, you can't take the offender to court or anything. I'm sure he only wants the car, but when I called them for a problem with a company, they had to make sure I wasn't in the process of taking any legal action against the offending company.
      • 6 Years Ago
      I would not pin this solely on a greedy BMW dealer as there are a lot of new car dealers taking high-profile cars and selling them on auction websites. Jeez, I remember when the Saturn Sky came out and Saturn dealers breaking Saturn rules and marking them up $5G. Ah, but no one cares about GM. Right.
      • 6 Years Ago
      Fil looks like Jaws from James Bond

      http://www.spotoneventsdirect.co.uk/JAWS1WEB.jpg
      • 6 Years Ago
      sox
      • 6 Years Ago
      After reading the thread, I think the best option is to generate as much negative PR as possible. Now that it's on autoblog and has tons of exposure, perhaps we will get thousands of internet gearheads harassing BMW of Lincoln?
      • 6 Years Ago
      A straight converstion makes it about £30,000... for an M3! Wow! You really do get your cars for nothing over there.
        • 6 Years Ago
        While this is a pretty good deal for the buyer considering dealer markups, a straight conversion does give you the real cost to a US buyer. $60,000 to a US buyer is not the same as £30,000 to a UK buyer because the average salary in the US is only about $36,000 compared to the UK's average salary of about £30,000 pounds. Yet the standard of living is actually slightly better in the US. This is because of purchasing power parody but I'll stop as this is way off topic.
        • 6 Years Ago
        I can't spell: *parity not parody
      • 6 Years Ago
      WOW, the story really got bigger than everyone thought it will. I've seen in on tons of blogs and forums. The BMW blog has placed the story in their Featured Articles section :))) http://www.bmwblog.com/2008/03/26/update-the-m3-ebay-winner-notifies-bmw-north-america/

      I really think that by contacting BMWNA, Ken has made the right choice.

      • 6 Years Ago
      Penny wise and pound foolish on the dealer's part. I doubt CNN will pick up the story, but the local media is bound to be interested.

      Dealer was happy to rape some poor sap for $100k, but now that they're the ones getting bent over they cry about it. Boo hoo. If the bids weren't high enough, they could have canceled the auction early.

      They don't call them stealerships for nothing.
        • 6 Years Ago
        I don't call them stealerships, I call them what they are "pond scum"


        Well, actually that is an insult to the pond scum.

        --chuck
        http://chuck.goolsbee.org
          • 6 Years Ago
          Good one Chuck!!! Don't let anyone talk bad about pond scum.
      • 6 Years Ago


      the dealer made a mistake with this auction. they should have placed a reserve price to prevent this from happening.

      but now that this gentleman has won, they will be forced to sell it to him. Not by law, but if they don't, they could lose their eBay account.

      if they had just accepted their mistake, and sold the car to the man with a smile, there would have been no bad press. moreover, the buyer would feel comfortable to service his car with them. but now that they reacted negatively, they lose out on the service money and get bad press.
        • 6 Years Ago
        Well if he is from California I doubt he will use them for servicing the car.
      • 6 Years Ago
      Here's another contact person regarding this story. Nate Jenkins is the Associated Press contact person in Lincoln, his e-mail is njenkins@ap.org
        • 6 Years Ago
        I encourage all of you to pull a Cooper Lawrence backlash and let them know how much they screwed up. You can't hide your mistakes when the internet is more than willing to magnify every move you make. They need to know that eyes are on them and they need to do damage control.
      • 6 Years Ago
      Looking through their eBay feedback, they pulled a similar stunt with a 2003 Corvette Z06.
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