• Jun 7, 2007
click above image to view more angles of this cut-in-half Eagle Premier

We admitted our affection for the underappreciated Eagle Premier a while back, but seeing one irreparably sawed in half still makes us grin. This car was given its unorthodox chop job by California's Premiere Studio Rentals as preparation for a starring role in a TV commercial. The spot, called "In Half", promotes Dunkin Donuts new frozen confection disguised as an "energy drink," as if that softens the massive caloric blow to your system. You'd need a large living room to house this conversation piece, and TV props are never as pretty in person as they are on screen, so we'd expect a level of undesireable rattiness to this piece, especially after shooting. It would be a cool attention-getter for a body shop or something, though an even better demonstration of their skills would be stitching the sedan back together so the julienne slice was invisible. Somehow, we don't see reassembly happening. Get your bids in, though - currently, it's at $50 with 6 days left.

Check out the commercial in which this half off Eagle Premier stars after the jump.

Thanks for the tip, Mike!

[Souce: eBay]




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    • 1 Second Ago
  • 13 Comments
      • 7 Years Ago
      Makes me laugh. It is so stupid. For a couple hundred bucks if I owned a Dunkin Donuts I would have bought it and parked it front of the store.
      • 7 Years Ago
      I have always said that bb definition "the worst rock song is far better than the best rap song". I may have to rethink that statement after hearing that abomination.
      • 7 Years Ago
      At least they had the decency to cut on the Talon and not the Mustang next to it.
      • 7 Years Ago
      Very much like the CATIA commercial of the intrepid cutaway.

      What happened to the transmission and crankshaft.
      and where was the steering [rack] for longitudinal front drive?
      • 7 Years Ago
      "It's half the car it used to be."
      • 7 Years Ago
      Is that FWD engine mounted longitudinal before being cut down the middle?
        • 7 Years Ago
        #2: Yes, by Renault! :-) The Reanult 21 was available with to engine layouts: Engines up to 1.7l were mounted East-West, larger engines were mounted North South. The only engine that really filled this engine bay was the 90° PRV engine (of DeLorean fame). A transversally mounted I4 left lots of space in front and behind the engine and the longitudally mounted I4 left lots of space on the left and right sid.
      • 7 Years Ago
      how did they cut the windshield in half without it shattering?
      • 7 Years Ago
      Getting back to the subject, what a pointless waste of time.
      • 7 Years Ago
      Eagle Premiers were FWD, but they had longitudinally mounted engines.
        • 7 Years Ago
        ...And they were the inspiration for the Chysler LH platform!

        However, I curse the use of a V6 in any FWD car. There's a space to work around the engine in my girlfriend's 00 Intrepid about as thick as my hand, and each spark plug is held in with TWO torx screws. SCREW YOU, CHRYSLER/AMC/DCX.
      • 7 Years Ago
      What happens when a car suffers from split personality disorder.
      • 7 Years Ago
      A lot of effort to cut a car in half - for only about 10 seconds of total screen time in the commercial.
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