• Dec 18, 2006

It struck us as an odd pairing when BMW and PSA Peugeot-Citroen formed their initial partnership. BMW, a German conglomerate building premium performance and luxury automobiles and controlling a couple small but iconic British marques, and PSA, a grouping of two run-of-the-mill mass-production French brands. Their products don't overlap much, but the all but total lack of competition is probably what helps them get along. No competition means no threat.

Now the two groups are looking at expanding their cooperation along the lines of their current partnership. PSA developed and builds the engines for the Mini, the French firm imparting their expertise with small engines on their Bavarian friends who are more adept at high-output performance powerplants. PSA and BMW are now undertaking a study to assess new ways the two can collaborate, and if they both like the findings, we may see Peugeot-Citroen engines in other BMW products, and maybe vice-versa.

Now isn't it so much nicer when the Germans and the French get along?

[Source: AP via Detroit News]



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    • 1 Second Ago
  • 3 Comments
      • 8 Years Ago
      An odd partnership I must say. Well better just wait and see for the results before we miscontrue any judgements here.
      • 8 Years Ago
      This partnership contrasts the standard American automaker philosophy: own and build several different marquees at different price levels that compete against each other...

      example: Lincoln Towncar, Ford Crown Victoria, Mercury Grand Marquis. All of us could probably keep citing examples ad infinitum.

      I would say we wonder how the big three have been in financial trouble...but none of us really do.
      • 8 Years Ago
      While on different performance ends, I have seen BMWs, Peugeot 505s and 604s and Citroen DS and CX cars with over 200,000 miles on their clocks here in the US. An interesting combination for sure?!?