Automoblox C9p introduces Daddy's little girl to autos
You know what the fashionistas say, pink is the new black. Or is that black is the new black? Whatev. The point is that pink's a hot color. In fact, many of us with kids that lack a Y chromosome (read: daughters) are treated daily to the sight of Barbies with pink hot pants, Hello Kitty notebooks with pink covers and, perish the thought, diapers with pink waistbands. So it's obviously important to expose our impressionable young daughters to car culture as early as possible if we ever hope to raise the next Danica Patrick, Kathryn Legge or Ashley Force, and the best way to do that is to bring together their favorite color and your biggest passion. Automoblox does just that with its new limited edition pink sportscar, the C9p. It's just like the Automoblox heirloom toys we showed last year, except for the pink plastic greenhouse and pink rubber wheels. Fortunately it's not the hot pink that tends to scar the retinas, but rather a muted, subtler shade that's easy on the eyes. Little ladies, start your imaginary engines.
[Source: Automoblox]
Reader Comments (Page 1 of 1)
Juan 11:13AM (10/21/2006)
Those tires look delicious. They are candy, right?
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Howard Kerr 12:55PM (10/21/2006)
Hey, I thought the tires looked like they were bubblegum, too.
Isn't this some kind of gender discrimination? Does a toy, a car/truck? a playhouse? a baby carriage? HAVE to be pink to attract the attention of a girl? Calling this a "girl's" play car JUST BECAUSE it's pink, is stupid. Last time I checked, toy trains weren't all blue, Fisher-Price tool benches weren't all blue, and buckets and shovels in sandboxes weren't all blue. The folks who market toys that are color-coded to appeal to kids, are apparently the same kind of folks that market REAL cars to sub-groups. The most blatant example I can think of is most of the Mercury product line.
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iQuack 2:37PM (10/21/2006)
Something to do with Pepto Bismol, yes?
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Taylor Alexander 5:16PM (10/21/2006)
Yeah... I think it's pretty cool...
As far as the marketing thing... They may not specifically be marketing these to girls, but fewer little boys would be buying these. But i mean, if they just make a pink version and start selling it, we don't even know if they are specifically trying to sell it to girls, or if WE assumed they were because WE assumed pink means girls... But then, i didn't read their press release, so they make have "girls" all over it. I's say the best way is to market this for "children who like pink". Thing is, maybe that's fussing too much, I dunno...
-Taylor
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Chris Boyette 2:50PM (10/23/2006)
The entire line of Automoblox is AWESOME! I have 3 kids (9mo, 7yrs, and 8yrs) and they all love the car. I haven't seen anyone post an area to buy them, so I thought I would: http://www.schooldelay.com/webstore/index.php?target=products&product_id=1606
They are Pre-Release right now, but I called the company and they expect to start shipping in November!
This is a great toy and my kids love them. I would say that for my youngest, we don't let him play with the tires or the little people inside. We found he can fit both in his mouth.
All the best.
Chris
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