• Apr 6, 2006


"The Drive," GM's outdoor "autotainment" driving experience is set to open in Las Vegas at the Sahara Hotel & Casino April 10, and GM wants you to start planning it into your next trip to Sin City.

The Drive includes two separate driving courses on the 11-acre site, a high-performance loop (pictured above) and an off-road adventure. According to Steve Tihanyi, GM's director of marketing and entertainment alliances (!), “‘The Drive’ represents a significant marketing opportunity for General Motors, allowing us to showcase our products in a unique fashion that will provide a fun-filled time for the millions of people who live in or visit Las Vegas."

A $10 ticket gets you a ride in your choice of the Chevy Corvette coupe and convertible, Pontiac GTO, Cadillac CTS-V, Pontiac Solstice roadster, Cadillac STS-V, Saab 9-3 convertible, and Chevy SSR on the performance track, or the HUMMER H2, HUMMER H2 SUT, mid-size HUMMER H3, 2007 Cadillac Escalade, 2006 Chevy Silverado Diesel and the 2007 Chevy Tahoe on one of the two dirt tracks.

If you're planning a trip to Vegas, you can get tickets to The Drive online at VEGAS.com or LasVegas.com.

[Source: GM]


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  • 35 Comments
      • 8 Years Ago
      You can see a video of what this event is like - size of course, vehicle speeds, etc. on CarTV.com at http://www.cartv.com/content/research/channels/index.cfm/channel/cartv_video/action/showvideo/vid/f_0097/vcat/Feature/

      I'll be there from the 25th to 27th and will stop in personally and drive a few cars to be able to provide more information about this.
      • 8 Years Ago
      * Hours of operation: Beginning April 10, 2006: Open daily, 10 a.m. - 5:30 p.m.
      * Cost: $10 per ticket. One ticket entitles the driver to a choice of the following:
      o Two experiences on the Performance Course (four laps), or
      o Two experiences on the Off-road Course (two laps), or
      o One experience on the Performance Course (two laps) plus one experience on the Off-Road Course (one lap)
      Discounted tickets can be purchased at the attraction or any VEGAS.com retail locations and include: $9 per ticket for Nevada residents with valid ID and $8 for military personnel with valid ID, and $8 for GM cardholders. From April 10-30, 2006 admission for Nevada residents with ID will be free.
      * Payment options: Cash, Visa, MasterCard, American Express.
      * Reservations: Not applicable.
      * Location: At the Sahara Hotel and Casino on the corner of Paradise Road and Sahara Avenue.
      * Age/Height/Weight restrictions:
      o Drivers: Must be 18 years old and possess a valid driver's license to operate the vehicles. Drivers are required to have individual health and auto insurance, but proof of insurance is not necessary. All drivers must pass a breathalyzer test and sign a waiver of liability.
      o Passengers: Must be four years old or older and/or more than 40 pounds. Some vehicles cannot accomodate passengers.

      Review: With the hottest cars, trucks and SUVs around and the ideal track to test them out on, General Motors makes dreams come true with THE DRIVE.

      Modeled after "AutoShow in Motion," a similar attraction that travels around the country, THE DRIVE is an automotive performance park giving drivers the chance to take a Chevrolet Corvette or HUMMER H2 out for a spin and see what these amazing vehicles are capable of doing.

      The performance course features a paved, half-mile track filled with jogs and turns to give drivers a taste of what a sports car can do. The course will get your adrenaline pumping and leave a smile plastered on your face for days.

      The off-road course consists of two equally exciting trails: the HUMMER course and the SUV course. Reserved excusively for its namesake, the HUMMER course features a foothill climb, v-ditch, sloped banks, moguls, obstacles and vertical steps. One hill, featuring a 60 percent grade, will leave you gasping at the HUMMER's ability to tackle any obstacle. The SUV course is designed for testing any other type of sport utility vehicle. All drivers will be accompanied by either a professional or right-seat driver.

      Vehicles that visitors can take for a spin on the performance course include the Chevrolet Corvette, Cadillac CTS-V, Chevrolet SSR, Pontiac GTO and the Saab 9-3 Convertible. Among the off-road course vehicles available are the HUMMER H2, HUMMER H3, Chevrolet Silverado Duramax Diesel, Chevy Tahoe, GMC Yukon and the Cadillac Escalade.
      • 8 Years Ago
      I highly doubt you'd have to sign a waiver since you get a ride in the vehicles... from the sounds of it, you're not the one driving, so what could you possible damage except the cheap interior trim?
      • 8 Years Ago
      What is so bad about this?? This is not a simple rental or a drive down the block at your local dealership.
      I think it's a great idea and hope the park does well.
      • 8 Years Ago
      Now that is a kickass marketing opportunity. Nice job detroit and keep up the good idea (singular) pleaase.
      • 8 Years Ago
      I forgot to mention: You're NOT just the passenger at these events. GM lets you drive all of them, and usually lets you choose between manual and automatic if the car offers both.
      • 8 Years Ago
      I'm not a big GM fan, but it might be fun to go check out a Vette next time I'm down there. Compared to most stuff in Vegas, $10 is cheap.
      • 8 Years Ago
      As for how this differs from a normal test drive - well, if I took a car at a dealership for a test drive and drove it the way I drove the cars at the Auto Show in Motion, I'd probably get arrested. Seriously.

      As for how they plan to prevent accidents: My best guess is that they'll set it up sort of like a go-kart track. Make the corners tight to limit speeds, and have about 75' of grass run-off area before you could hit anything solid.
      • 8 Years Ago
      What does it cost if I bring my own car?
      • 8 Years Ago
      Ok Leo...

      I believe that people who want to "experience" a vanilla-auto such as the Camry, Accord, or Malibu can get an adequate understanding from a standard test-drive at the local dealership.

      This "experience" by GM will completely differ from anything that a dealership can offer for performance and off-roading automobiles. It is also a viable alternative to a roller coaster ticket, which it would not be if provided with a Malibu or an Impala.

      How the heck are they misleading the public? They have a huge event that is completely free, called the "Auto Show in Motion" by the way, that allows for a complete sampling of everything they make. This is still an attraction competing with roller coasters at New York New York, MGM Grand, Circus Circus etc. You make it seem like this is some kind of fraud manipulating the public. At least GM has a healthy stable of performance vehicles. If toyota did this, what would you want to drive?

      • 8 Years Ago
      What falls off in Vegas stays in Vegas.
      displacementreplacement
      "gets you a ride in..."

      You ain't going to be the driver.
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