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Filed under: Etc., Marketing/Advertising, GM

GM set to open Las Vegas "autotainment" park



"The Drive," GM's outdoor "autotainment" driving experience is set to open in Las Vegas at the Sahara Hotel & Casino April 10, and GM wants you to start planning it into your next trip to Sin City.

The Drive includes two separate driving courses on the 11-acre site, a high-performance loop (pictured above) and an off-road adventure. According to Steve Tihanyi, GM's director of marketing and entertainment alliances (!), “‘The Drive’ represents a significant marketing opportunity for General Motors, allowing us to showcase our products in a unique fashion that will provide a fun-filled time for the millions of people who live in or visit Las Vegas."

A $10 ticket gets you a ride in your choice of the Chevy Corvette coupe and convertible, Pontiac GTO, Cadillac CTS-V, Pontiac Solstice roadster, Cadillac STS-V, Saab 9-3 convertible, and Chevy SSR on the performance track, or the HUMMER H2, HUMMER H2 SUT, mid-size HUMMER H3, 2007 Cadillac Escalade, 2006 Chevy Silverado Diesel and the 2007 Chevy Tahoe on one of the two dirt tracks.

If you're planning a trip to Vegas, you can get tickets to The Drive online at VEGAS.com or LasVegas.com.

[Source: GM]

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