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Yokohama Electric EV Sports Concept HER-02 – click above for hi-res image

Yokohama debuted its new ADVAN ENV-R1 orange oil-infused racing tire at the Porsche GT3 Challenge at Sebring a few months back. At the time, the company promised to have new tires using the eco-friendly technology on the market for consumer use in short order. Apparently, that time is now. According to Dan King, Yokohama vice president of sales:

Prior to last weekend's race at Sebring, we told you about Yokohama's plan to debut their ADVAN® ENV-R1™, a new kind of tire that uses orange oil to displace about 10 percent of the total amount of petroleum used in the making of the rubber. Now that the race is over, we're naturally wondering how the new tire technology fared in competition. Apparently, rather well.

Keeping your tires in good condition is an important element of maximizing your fuel efficiency. Maintaining tire pressures at optimum levels and ensuring that the wheels are properly aligned helps to maximize a vehicle's handling capability which is important for safety and to minimize the rolling resistance. It also helps to minimize the wear on the tires so they last longer. That last element is becoming more important as the price of tires is on the rise. Yokohama just announced that effecti