Year Of The Dragon
Bulgarian customizing house Vilner is good at creating evocative, high-quality, one-off vehicle interiors for its deep-pocketed customers. It is not, however, particularly adept at composing intelligible press releases in English. (Seriously, even if you don't generally look through pressers, this one is worth your two minutes.)
It takes a lot to grow jaded at the thought of a one-of-a-kind, seven-figure, record-breaking supercar, but that's what's happened after this many years of special edition Bugattis. The latest: a unique version of the Grand Sport roadster created for the Beijing Motor Show and one lucky (read: obscenely wealthy) customer.
Bentley, Rolls-Royce, Jaguar and Land Rover all unveiled new special editions at the Beijing Motor Show, and Aston Martin wouldn't miss the opportunity to join in their company. Hence the Dragon 88 Limited Edition.
Chrysler has announced that in honor of the brand's return to the Chinese market, it's bringing two design concept to the Beijing Motor Show later this month. The first is a sharp-looking 300C with an all-black exterior, a set of very large wheels and a two-toned interior with light-colored leather seating surfaces. The seatbacks are embossed with some sort of symbol, what looks to be gusts of wind. Chrysler says this special 300C was "created specifically with Chinese elements in mind," but we'
If Rolls-Royce can make a Year of the Dragon special edition Phantom, then why can't Dartz do the same? And if Rolls can sell out the entire run of $1.2 million sedans, then why can't Dartz do the same for 12 Prombron Black Dragons priced at an estimated 50,000,000 Chinese renminbi ($7.4 million U.S. greenbacks)?
Think the "standard" Rolls-Royce Phantom is expensive at $380,000? Try $1.2 million on for size. That's how much the latest special-edition Phantom was going for, but the astronomic price tag hasn't prevented the (*ahem*) Rolls-Royce of automakers from selling every last one.
The world's automakers have been steadily realizing the enormous potential of the Chinese market. Luxury automakers in particular, and no automaker offers more luxurious motor coaches than Rolls-Royce.