There are currently 19 million Sirius XM subscribers out there, and the vast majority of those cash-paying customers listen only in the car. Ford was among the earliest mass-market adopters of Sirius, as The Blue Oval made infotainment a big part of its vehicle strategy. But while Ford was an early passenger on the satellite bandwagon, another very popular technology could put the squeeze on pay-for-play radio.
2010 Hyundai Genesis sedan - Click above for high-res image gallery
General Motors announced that it is slashing the price of XM Satellite Radio to $199 for the 2007 model year, down 38.8 percent over last year's price of $325. The new price goes into effect immediately, and consumers still get the first three months of service included, with subsequent months costing $12.95 per month.
Later this year, XM Satellite Radio will roll out its ParkingLink system in four cities. Built in a joint venture with Quixote Transportation Technologies and Standard Parking, the system will utilize GPS and a series of wireless sensors embedded in parking garages and pay lots around the US to transmit data on the number and location of open spots to drivers' in-car displays.
Having just reviewed an Audi A3 with Sirius satellite radio and an active subscription, I can honestly say that I seriously enjoyed listening to Howard Stern again after months of being cut off cold turkey. It turns out millions of people followed the shock jock to his new residence on Sirius satellite radio, and the company saw a 64-percent growth in new subscribers versus the first quarter of last year. That amounts to 600,640 new subscribers, versus rival XM's addition of 398,000 new subscrib