Every year, fans of Volkswagen Group performance cars gather at a lake in Austria to celebrate the GTI Treffen. But what started as a fan-fest for VW hot hatches has long since expanded to include other brands under the company's sprawling umbrella, and Škoda never misses out.
Slammed Skodas, Seats, Audis and Polos are all well and nice, but at the end of the day, the annual gathering of Volkswagen performance enthusiasts at Lake Wörthersee in Austria is about the GTI. That much isn't lost on Volkswagen, so in addition to bringing the new GTI Cabrio along with all the aforementioned corporate cousins, the German automaker has rolled into the lakeside expo with the tricked-out concept car you see here.
GTI Treffen may have started out as a gathering for owners of Volkswagen pocket rockets, but by now it's blown into a full-on celebration of everything related to hot hatches and more. And though it remains a grassroots event by enthusiasts for enthusiasts, Volkswagen is wise not to ignore it. These days, it comes to the annual lakeside gathering in Austria with a handful of show cars in tow, and brings its sister-brands along for the ride, too.
If you thought the Volkswagen Group was about to wind down the endless stream of concept cars based on the new Up! city car, think again. Because not only is the Volkswagen brand itself keeping the train a-moving, so are its sister brands.
The annual GTI festival at Lake Wörthersee in Austria has exploded over the years into a celebration of all things hot-hatch in the Volkswagen Group – including concept cars and new debuts from Audi, Seat and Skoda – but the event has always been about VWs at heart. And the brand central to the empire isn't about to sit it out.
Volkswagen Golf GTI Adidas – Click above for high-res image gallery