High oil prices have snuffed out Volkswagen's plans to build a European-market pickup truck. The vast and versatile loading area of a pickup, while a selling point in the US, is seen by VW as a sales liability on Euro soil. The vehicle's sales potential didn't stand up to analysis by the automaker, which cited oil prices as the culprit for shifting market desires. The Volkswagen Robust is still underway, with the program ramping up to churn 90,000 pickups out of VW's Pacheco, Argentina plant sta
- Noah Joseph
- Mar 30, 2008
Rumors of a German (or at least German-branded) pickup truck have been bouncing around longer than a Lamborghini sport-ute or Ferrari sedan, and may seem just as out of place. But the automotive paparazzi have brought the speculation back to the forefront, spying a developmental test mule of what is tipped to be a Volkswagen truck undergoing apparent cold-weather testing.
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