It's a $37 billion market that's expected to double.
Back in Germany, Audi is introducing an updated version of the A3 family with new lights, engines, and perhaps most importantly, the Virtual Cockpit system. Now if Ingolstadt will only send it our way.
Audi's Virtual Cockpit, in essence, ditches the center screen and places all that information in the gauge cluster.
Not content to pummel CES show goers with laser lights and self-piloting vehicles, Audi has also pulled the wraps (well, some of the wraps) off the interior of its upcoming next-gen TT. While the car itself wasn't on hand for us to check out, Audi did mock up the cockpit, complete with its all-new Virtual Cockpit central display and the latest iteration of the company's Multi Media Interface (MMI).