In the United Kingdom, work vans are big business. They're such a big deal that an entire sub-culture surrounds their drivers, known as white van men. White van men tend to look at their vans the same way that die-hard American pickup owners look at their trucks – as tough, do-everything workhorses. So Vauxhall's cheek with this ad will certainly be appreciated.
- Noah Joseph
- Mar 19, 2014
Head over to Europe and you're bound to see this van scurrying about. Only you might not recognize it. That's because this product of a joint venture between the Renault-Nissan Alliance and General Motors is sold under four different nameplates: by Vauxhall and Opel as the Vivaro, by Nissan as the Primastar and by Renault as the Trafic.
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