In the United Kingdom, work vans are big business. They're such a big deal that an entire sub-culture surrounds their drivers, known as white van men. White van men tend to look at their vans the same way that die-hard American pickup owners look at their trucks – as tough, do-everything workhorses. So Vauxhall's cheek with this ad will certainly be appreciated.
Head over to Europe and you're bound to see this van scurrying about. Only you might not recognize it. That's because this product of a joint venture between the Renault-Nissan Alliance and General Motors is sold under four different nameplates: by Vauxhall and Opel as the Vivaro, by Nissan as the Primastar and by Renault as the Trafic.