Stepping back from July's detailed sales data for a moment, at the big picture level it's worth noting that July marked the first time that Toyota sold more cars in the U.S. than Ford. Furthermore, year to date sales figures show that Toyota has outsold DaimlerChrysler (Chrysler Group and Mercedes-Benz combined) in the U.S. market.
U.s. Auto Market
Crumbling consumer confidence, higher interest rates and high gas prices (natch) depressed U.S. car and light truck sales in May by 0.7 percent year-over-year. But the pain isn't equally distributed - Toyota and Honda both scored record sales. Big gains were also seen by Volkswagen of America (which includes Audi and Bentley), up 28.5 percent, and American Suzuki Motor, up 35.9 percent.