Last year we spoke about the Mongol Rally and even interviewed one of the participating teams. What's this? A charity rally departing three European cities (this year: London, Milan and Madrid) that tries to reach Ulan Bator, the capital city of Xavier Navarro
In Southern California, the local Honda Dealers Association is trying to be "helpful" to the environment. That "helpful" tag is how the Association is branding itself (just check out the website) and, in partnership with the Arbor Day Foundation, the latest helpful move is to hand out reusable shopping bags and plant some trees in Southern California. The program started Wednesday and runs through the end of the month.
Another airline has decided to give passengers the option to offset your carbon emissions when purchasing plane tickets. The latest carbon offset entrant is clickair, a low-cost company based in Barcelona, Spain. The story is that, due to Barcelona's airport placement between two lagoons and a protected area, the airline's carbon offsets take place close to El Prat de Llobregat airport, in a reserve by the Llobregat river.
In 2008, if your factories aren't the cleanest in the world, you can always compensate with some kind of carbon-balancing intervention to fix things. Such is the case of tiremaker Yokohama Rubber Company (YRC), which just announced that it's going to plant half a million trees, which equal 25 acres of forest. YRC will plant these trees at seven facilities in Japan and 11 overseas. For Yokohama USA headquarters in Salem, VA, the estimated planted surface will be one acre.