Transformers: Age of Extinction is just hit US theaters, and if you need a dose of action and car chases after a long workday, it's probably the one to see. The studio and filmmakers aren't the only ones hoping for the fourth film in the series to be a big hit. General Motors clearly sees a cross-marketing opportunity because it's pumping a ton of promotion into this year's sequel to the action/sci-fi/toy franchise.
If you find yourself in the theater to watch Transformers: Age of Extinction, pay special attention to the scenes set in China between mouthfuls of popcorn because you just might be seeing some of those vehicles on roads in the US in the not-too-distant future. Guangzhou Automobile Group Co Ltd. (GAC) has several of its Trumpchi brand of vehicles in the new action film, and it claims that it's trying to bring them to American consumers as soon as next year.
General Motors has gone from simply providing vehicles for the Transformers series of films to supplying actors, as Vice President of Global Design Ed Welburn will be making an appearance in the latest installment of director Michael Bay's franchise.
You've got to love weird cross-promotion opportunities. Transformers: Age of Extinction, the fourth film in the franchise from Michael Bay, may be one of the most anticipated blockbusters of the summer. To promote the new movie, its marketers have partnered with ridesharing service Uber to make the childhood dream of many people a reality. They are teaming up to let people hail the latest iteration of Optimus Prime and go for a ride to their destination.
If any modern movie franchise defines spectacle, it has to be Transformers. All instantiations are about inviting audiences to sit down, fill up popcorn and turn off their brains because the next 90 minutes are nothing but shiny robots, explosions and loud noises. Oh, and cars... lots of cars. The latest trailer for Transformers: Age of Extinction, the fourth film in the series, has just hit the web, and it checks all the boxes of what makes the films stand out.
Look, we aren't expecting Transformers 4 to be the next Citizen Kane or Casablanca. All we're expecting is lots of explosions, some vague attempts at acting and an excuse to stuff our faces with some buttery popcorn in a cool theater on a hot summer day. Judging by this new, full-length trailer released on Michael Bay's YouTube page, we're pretty sure we're going to get just that – and we're going to get a bunch of neat cars and trucks.
Michael Bay may not have been around to pull the sheets (though he did beam a recorded message of thanks to the crowd), but three of the automotive stars of his upcoming Transformers 4 blockbuster were shown in Las Vegas tonight, just ahead of SEMA's opening day tomorrow. As you'd expect, all were wearing the Chevrolet bow tie, too.
Considering that A) we've already seen quite a number of Transformers 4 cars debuted on Michael Bay's website, and B) we were all really just waiting for the next Bumblebee, it seems fair to say that our gallery of T4 vehicles may now be complete.
It looks like Optimus Prime could have some ten-wheeled competition when Transformers 4 hits theaters next year. Michael Bay's website has released an image showing the latest character to join the movie's robot alien cast, and while the previous character reveals were all Autobots, this dark and ominous Freightliner is almost certainly a Decepticon.
There's still plenty of time until Transformers 4 hits the big screen, and Michael Bay & Co. are making sure there is plenty of suspense in the meantime. Which is good, because we're not really expecting any actual suspense from the flick. Not wanting to drown you with short posts as Bay's website slowly and steadily starts to run down the list of cars that will appear in the movie, we've held off until now to give you a quick update roundup.
Like the Fast & Furious franchise, the Michael Bay-directed series of Transformers movies has become known as much for its bad acting as its impressive lineup of cars. As filming just started for Transformers 4, Bay's website has confirmed two new cars for the next installment as well as a makeover for everyone's favorite tractor trailer hero, Optimus Prime.
Despite the replacement of the entire human cast (including Tyrese Gibson and Josh Duhamel), we think the ladies might still find some eye candy in the upcoming installment of the Michael Bay Transformers franchise. According to the director's website, Mark Wahlberg will join the cinematic battle between the Autobots and Decepticons. Does this mean Marky Mark will drive everyone's favorite movie Camaro, Bumblebee, now?
Ready or not, here comes Transformers 4. The Huffington Post reports that Transformers directory Michael Bay has signed a contract with Paramount Pictures to extend the money-minting movie franchise. Yeah, we know. Most everyone says the movies are terrible, with the exception of some eye-popping (yet very overdone) CGI.