4 Articles
Ford files trademark application for 'Model E'

In early December, Ford filed an application with the US Patent and Trademark Office for the name "Model E." Historically, Ford never produced a Model E, and while automakers are known to file for trademarks they never use, some have wondered if the application might be used for a concept car.

Chevy moves to trademark Chevelle nameplate, but why?

According to a report from GM Authority, General Motors has applied for a trademark on the "Chevelle" nameplate, filing the request under the "exterior badges for vehicles" category of the "goods and services" section of the United States Patent and Trademark Office. And while you certainly could argue that this is simply to protect the Chevelle nomenclature that represents a large part of Chevrolet

Cadillac moves to trademark LTS, is it for a rear-drive flagship?

Car and Driver is back with more info on the potential future of Cadillac, having discovered that our finest domestic luxury brand has filed a trademark application for the name "LTS." The reasoned speculation: that since Cadillac tends to use the names it files to protect, LTS could be applied to one of the two rear-drive sedans expected to arrive soon – either the eventual successor to the just-introduced Jonathon Ramsey

Toyota FT-86 to be called FR-S when it reaches production?

Toyota FT-86 Concept – Click above for high-res image gallery