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Appalachian Breakdown: Mahindra to dump regional pickup name for alphanumerics?

Rather than get all hung up on what's in a model name, Mahindra may want U.S. consumers to become more familiar with the new-to-America brand itself. Initially, the Indian automaker's mid-sized pickups were expected to carry the "Appalachian" moniker when they came to America, but now, PickupTruck.com is reporting that the trucks will probably go alphanumeric, if recent patent filings for TR20 and TR40 designations are anything to go by.