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The emerging markets in Asia have the most potential for growth and the transportation of choice is either high-end luxury vehicles or low-cost, basic transport for the masses. Reuters reports (via Japan's Chunichi Shimbun newspaper) that Toyota is planning to introduce something on the low-end of the spectrum; a $11,500 small car based on the Yaris.

You can't have it all, and Toyota is learning this lesson first hand as it struggles to develop an inexpensive, safe and well built car to sell in markets like China, Russia and Brazil. Toyota president Katsuaki Watanabe has already driven prototypes of the low-cost car, and told Automotive News Europe that he found the "level of the new car not bad." Toyota doesn't have a reputation for building cars that are "not bad", and Watanabe thinks there's a way to go in improving the car's quality. Unf