If you were to rank vehicles that do what they're told to do, the Toyota Hilux might be one of the top five greatest workhorses of all time. For 50 years, over eight generations, the Hilux has proved itself to be reliable, durable, yet modest about its achievements.
The truck was built by Toyota Australia.
2010 Toyota Tacoma 4x2 PreRunner – Click above for high-res image gallery
As investigations into how Toyota handled faulty steering relay rods in the company's pickup trucks and SUVs continue, critics suggest that it's quickly becoming clear that the company has mishandled repair and recall efforts. According to a USA Today article, Toyota had repaired vehicles with the defect for over 11 years in the U.S. before deciding to initiate a recall in Japan, and a recall for the 977,000 affected American vehicles didn't occur until one year later.
Seems as everyone's getting miffed at Toyota these days. Customers are angry over the millions of recalls and/or sudden yet unintended acceleration, readers are ticked at Toyota for taking our focus away from more exciting car news and we're frankly annoyed at having to write about the ailing Japanese giant every time we switch the computer on. But none of us are as miffed as one man in Louisiana.
You might have thought that anyone who's willing to go to the trouble of modifying his ride with questionable exterior modifications in the name of fuel efficiency would start with a small, efficient vehicle in the first place. Apparently, that's not always the case, as can be seen by the Toyota T100 pickup truck above.
Toyota Tacoma Truck concept - Click above for high-res image gallery
Last week, we told you that Isuzu and Toyota had announced that they were collaborating on a new small diesel engine. This week, they say that they are expanding that collaboration to also include new clean diesel exhaust technology. This agreement is between Hino Motors, Toyota's truck division, and Isuzu.
At the risk of piling on, we bring you more news from the Toyota Tundra camp. Earlier this month Toyota told dealers they would be allowed up to $1,500 in incentives on the base-model Tundra in an effort to take some market share from the Big 2.5. Now, ToMoCo is offering Toyota, Lexus, Scion and Hino Motors Ltd. truck dealers $2,000 toward the purchase of a B-cab Tundra.
OK, show of hands. Who else runs back from Superbowl fridge breaks to catch the commercials? OK, maybe it's just me. If there's anyone else anticipating the ad pitches more than the passes, add Toyota to your list of automotive advertising to watch for.