27 Articles
REPORT: Ex-execs from Chrysler join startup green company

Ex-Chrysler CEO and co-president Tom LaSorda (above) and ex-VP of North American sales Steven Landry have joined a small Detroit startup called ALTe. Focused on the fleet industry, ALTe aims to retrofit light trucks and vans, limos and taxis, and police cars with its flexible and proprietary plug-in hybrid drivetrains.

Ex-Chrysler Pres. Tom LaSorda to advise Penske on Saturn sale

Penske Automotive Group has reportedly contracted the services of former Chrysler President Tom LaSorda, who left the automaker when it filed for Chapter 11 protection on April 30th, to advise it on its possible bid to purchase the Saturn brand from current parent General Motors. Up until the year 2000 when he joined Chrysler, LaSorda had been an executive at GM.

Chrysler to Canada: Pay up, or we leave

Chrysler LLC President and Vice Chairman Tom Lasorda spoke to Canadian Members of Parliament during a hearing in Ottawa on Wednesday, and based on the account published by ReportOnBusiness.com, it seems like it was really just a venue at which Lasorda was able to read off a list of demands from his employers.

POLL: How will Jim Press affect the fortunes of Chrysler LLC?

Wow, we're still reeling a bit from this morning's news that Chrysler hired off Toyota North America's top executive, Jim Press. He now shares the title of Vice Chairman and President with Tom LaSorda, and the two will report directly to Chrysler's new CEO, Bob Nardelli. While LaSorda will handle the "Sup

BREAKING: Jim Press leaves Toyota for Chrysler!

Despite recently renewing his contract with Chrysler, it's looking more and more like Tom LaSorda's days at the automaker a

New CEO Nardelli takes over at Chrysler as LaSorda stands by

Chrysler's new Chairman and CEO Bob Nardelli introduced himself at a press conference this morning as his new No. 2 Tom LaSorda stood by his side (more like directly behind him). LaSorda, who until this past weekend was CEO himself, is staying on the team, though his own No. 2, COO Eric Ridenour, has decided to leave the company after 23 years of service.

Wolfgang Bernhard to become chairman of Chrysler Group

According to a German magazine referenced by Automotive News, Wolfgang Bernhard is expected to be announced as the Chrysler Group's chairman-in-waiting, pending DaimlerChrysler's sale of the automaker to Cerberus Capital Management. Currently Bernhard is an acting advisor, a consultant if you will, for Cerberus, and spends his days at Chrysler's Auburn Hills headquarters, presumably gathering info for Cerberus on what aspects of the business need the German exec's magic touch the most. When the

What's up with Wolfgang? He's back at Chrysler

Immediately following the sale of Chrysler to Cerberus, people began speculating on what role former Chrysler exec Wolfgang Bernhard would take up in the newly minted Chrysler Corp. Even we jumped on the bandwagon and suggested Bernhard, who had been hired on by Cerberus to advise the sale, would be a likely replacement for Tom LaSorda if the automaker's current CEO couldn't turn around the company's fortune. The Wall Street Journal is reporting, however, that Bernhard will act as a high-level a

Tell us what you really think: Lee Iacocca slams Daimler

There aren't that many people in the world who have a stronger emotional connection to Chrysler Corp. than Lee Iacocca, father of the minivan and savior for Chrysler during the early '80s. In an article featured in BusinessWeek, Iacocca reveals his feelings and thoughts about Daimler AG's sale of Chrysler to Cerberus Capital Managment, a private equity firm.

LaSorda speaks: We're not breaking up the band!

The newly minted Chrysler Corp. held its first press conference today and carryover CEO Tom LaSorda made it clear that all of Chrysler's brands will be kept together after the sale to Cerberus Capital Management goes through. Many have been wondering if Cerberus would pull an Edward Lewis à la Pretty Woman and break up the automaker, selling off its pieces for profit. LaSorda says that won't happen, and in addition his company an

Chrysler's Tom LaSorda webcast at 1:30 PM EST

You too can front like you're a member of the press when Chrysler CEO and President, Tom LaSorda addresses questions from the seething throngs during a press conference today at 1:30 PM EST. Naturally, the topic of conversation will be the sale of Chrysler to Cerberus Capital Management. We're not entirely sure that anything new will be discussed, as the topic has been beaten into the ground after only one day, but regardless we'll pay rapt attention to the Mr. L. And since it'll be after noon,

Chrysler to build new plant in Michigan

With all the news surrounding the possible sale of Chrysler, it's nice to know that the forlorn automaker is still looking to the future and revamping aging production centers.

Chrysler's "Project X" calls for 10,000 jobs cuts, two closed plants

We have more details on the rumored restructuring plan that the Chrysler Group is expected to announce on February 14th. First, it's dubbed internally as "Project X", which must mean it involves chimpanzees and large doses of radiation. In addition to radiated chimps (we're kidding, click the link for the punchline), Automotive News is reporting

The buzz is wrong: LaSorda says no Hornet from China

Despite early assumptions, it looks like the Dodge Hornet has been swatted down for now. The news comes out of a talk Chrysler's media-only Firehouse blog recently had with Chrysler Group President and CEO Tom LaSorda.

Chrysler to present restructuring plan in February

Chrysler Group CEO Tom LaSorda travelled to DaimlerChrysler's headquarters in Stuttgart, Germany, last Wednesday to present a restructuring plan to the company's management board. The Detroit News reports that the plan will involve job cuts and and the closing of at least two plants in the U.S. The plan will be reviewed by the DCX management board and likely announced in February when the company reveals its performance numbers for 2006, which analysts expect to be billions in the red.

LaSorda recognizes Chrysler's ads are lame

During a meeting with Detroit-area dealers, Tom LaSorda, Chrysler group's CEO, expressed his displeasure with the current advertising route employed by the Detroit New York offices of BBDO.

Western Europe will be first to get small Dodge

It's been almost two months since we last talked about Dodge's rumored partnership with Chery. So we thought we'd bring you an update. It now looks like Western Europe is being tabbed as one of the key markets for this small Dodge when it launches. Chery Automobile of China is still the most likely partner on the project, according to Chrysler group CEO Tom LaSorda. LaSorda actually said the cho

Meeting of the Minds: Big Three and Bush to talk on Tuesday

Bill Ford, Rick Wagoner and Tom LaSorda have been twiddling their thumbs since May waiting for the White House to confirm a date for the Detroit trio to meet with George Bush, the D.C. decider. Tentative times have come and gone, and as each one passed, the perception that the current administration cares little about the challenges facing domestic

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