As writers, we're treated to an interesting view of the auto show circuit. We kick in the doors, cram in as many press conferences and interviews as possible, then bolt from the scene as fast as we can. In doing so, we often take for granted the incredible amount of work manufacturers put into their displays. Set up and tear down often takes days, with hundreds of hours of planning and design work leading up to both processes. Ford has released a time-
We've walked through many auto show displays over the years, and while we can appreciate all the hard work that goes into making them happen, we rarely reflect on it. Having said that, it isn't often that we come across a display that is as impressive as the temporary one built by Audi for the 2011 Frankfurt Motor Show. And when we say "built," we're talking about a ground-up structure that i
Whether you're driving an F1 car or riding a superbike, getting around any racing circuit this side of the Nürburgring Nordschleife is a rather rapid affair. Which is more than we could say for building one – that bit takes some time. Together with the cash it takes to finance such a venture, that goes some way towards explaining why you don't see it happening every day. But that's what's going on as we speak in Austin, Texas.