This is just the 32nd of 33 Roadster prototypes made by Tesla. It was used extensively as a marketing tool.
Detroit 2011: Tesla Model S "alpha build" prototype explodes the secrets of electric vehicle engineering
Tesla Model S Alpha Build Prototype – Click above for the high-res image gallery
Yes, we've all seen the pictures of the Tesla Roadster (if not, check out the photo gallery below). But all we've really seen are the first drafts, the engineering prototypes (EPs). Now, version 2.0 (or 1.1 or whatever) of the Roadster - the first validation prototype (VP) - has made it from the company's Hethel (UK) production facility to San Carlos, California.