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Tesla continues its quest to build an automotive Apple Store.

Vice President of North American Sales Ganesh Srivats said Tesla will "throwing preconceived notions of auto sales out the window," with redesigns.

California Automaker Opens New Gallery, Not A Store, In Texas

Despite not being allowed to actually sell cars on site - or even offer a test drive - Tesla has opened its newest venue in Texas. As of Friday, NorthPark Center mall in Dallas is home to the newest Tesla Gallery. Don't call it a Store!

We expect a lot of truck-lovin' Texans will welcome the state's latest automotive dealership showplace with little more than a cursory glance. But for Texas' electric vehicle enthusiasts, the opening of a gallery in Houston will likely spark sheer delight.

Tesla Roadster - Click above to view Tesla's revamped website