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The SUV Owners of America group has launched an advertising campaign blasting California's legislative efforts to curb greenhouse gases. The automakers already have a lawsuit against the measure that goes into effect with 2009 model year vehicles. SUVOA spokesman Ron DeFore argues that even if all vehicles in California were eliminated, worldwide greenhouse gases would be cut by one only one-tenth of one percent. Calling it "absurd," he says the law will "have no effect on global temperatures."

You know you're in the big time when you have your very own lobbying group in Washington, and American hybrid car owners took that step Thursday, with the unveiling of a new group called "Hybrid Owners of America."