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Today General Motors announced that it will be offering an extra $500 to $1,500 in bonus cash on most 2007 and 2007 models. The offer is part of GM's Labor Day sale and the company stresses that it's not backing away from its value pricing push. The new rebates are in addition to the current low-interest financing offers and any other cash bonuses currently being offered in one's region.

The summer sales drive has begun and General Motors has made the first move. As we reported last week, GM has confirmed that beginning June 29th and lasting only for 72 hours, it will offer 0% financing on most of its vehicles for up to six years, which also happens to be 72 months.