Having sold 336,441 cars in the US in 2012, Subaru said in early 2013 that it wanted to hit 500,000 annual sales here by 2015. After boosting sales to 424,683 in 2013, it's hit its half-mil target a year early: on December 29, 2014 Subaru sold its 500,000th car.
For the last four years in a row, Subaru has experienced incredible sales growth including record sales of 336,441 units in 2012. This trend is all but guaranteed to continue this year with 281,652 on the books so far, but Automotive News is reporting the automaker has no plans of slowing down anytime soon.
Consumers in the US are gobbling up Subaru models, a trend that may result in dealer shortages if the Japanese automaker isn't able to meet the surging demand. A quick look at the numbers reveals a 25.2 percent year-over-year jump in April US sales, and a 17-percent gain for the first quarter of 2013. The sales are so strong that the company's CEO, Yasuyuki Yoshinaga, told the Wall Street Journal that Subaru will exceed its 2016 goals (380,000 US units sold) by the end of the company's current b
The Subaru BRZ is off to an impressive sales start in Japan. According to Subaru, the two-door is besting the automaker's sales projections by wide margins. As of right now, Subaru has sold 3,551 of the coupes, which is around four times the company's estimates. Fuji Heavy Industries put out a very conservative number of 450 units per month as a sales goal for the BRZ before the vehicle hit the market.
The year is finally drawing to a close, and most automakers will look back at 2008's dismal sales figures with disdain. Crumbling market share for domestic U.S. brands led to the year's biggest story -- that of a Federally-funded automotive bailout. Import brands didn't fare much better, with Toyota, Nissan and Honda all posting distinctly lackluster sales figures towards the end of the year.