Strategic Vision
Strategic Vision survey favors Honda and GM
Strategic Vision just released its list of top automotive brands and models and it looks like Toyota slipped a bit while Honda held strong and GM moved up. Strategic Vision is a marketing research company that consults with automakers on vehicle values. Through surveys, they questioned more than 64,000 new vehicle owners about their experiences and whether they believe they got their money's worth. The study is unique in that it also incorporates emotional responses to vehicles.
Strategic Vision Top Quality Award winners for 2006 announced
Another day, another trophy case full of quality awards to hand out, and this time the presenter is Strategic Vision, which had 29,000 vehicle owners rate their rides in various areas that encompass a product's positive characteristics, reliability, the dealership experience and the owner's emotional response. You can read the down and dirty of the rating process here.
Automotive awards -- what do they really mean?
Greg Melville of Money Magazine cautions car-buyers to reconsider when they hear and read about vehicle awards. In a new article, he addresses the strengths and weakness of the following award givers point-by-point: