The location is on the famed, but faded, Auto Row.
Ferrari's new global branding division, under the direction of former Red Bull lieutenant Dany Bahar, is planning to open no less than 40 new stores around the world over the next five years. The latest location just opened at Barcelona's El Prat International airport in Spain, soon to be joined by locations in Abu Dhabi and Moscow in the next few months, followed by Singapore, Macao and Honolulu next year.
You just wanted to grab something from the liquor store, the same way you've done who knows how many times before. What you probably did not want to do is get in your truck in front of the liquor store and put it in drive ... then have your prosthetic leg come off at the worst time possible ... and get jammed in the worst place possible: on the accelerator. If that happened, as it did to Martin Niels of Beloit, WI, your loose leg would do the worst thing po
Ferruccio Lamborghini, as the story goes, approached Enzo Ferrari with ideas on how to improve his sportscars, but Enzo rebuffed him promptly. And so Lamborghini Autobomili SpA was born, hungry to beat Ferrari at its own game, and been trying to ever since.