We've seen the tactic plenty of times before: an automaker that wants to up its game, so it hires a designer from a brand it seeks to emulate, then releases concepts that make people go "Ooh la la." Lada is the latest, having hired Steve Mattin to be its design head. Mattin is coming off tenures as senior designer at Mercedes-Benz and chief designer at Volvo before emigrating to the Russian side of life (although the company's design bureau is in Milan, Italy).
- Chris Paukert
- Mar 27, 2009
Details are scarce at the moment, but we have learned that Volvo's award-winning design director, Steve Mattin, has left the company. While no further details are immediately available (why he left, where he is headed, possible successors, etc.), Dan Johnston, Volvo's East Coast PR manager confirmed the news to us after placing a call to his counterparts in Sweden this afternoon.
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