Volvo is in the midst of a rebirth of sorts. It's completely revitalizing its product lineup, it's rolling out new powertrain technologies, and as it announced just the other day, it's completely changing directions when it comes to its marketing and sales approach. That will include selling new cars online, pulling out of all but the most essential global auto shows, and ceasing its sponsorship of all activities save for the Volvo Ocean Race. But what about its motor racing activities on land?
The relationship between Volvo and Polestar was forged – and forges deeper still – on the racetrack, where the latter fields the former's tin-top entries in the STCC, WTCC and V8 Supercars. And based on their success together in touring-car racing, Volvo has had Polestar amp up a number of its production road cars. What we have here is the latest.
Prince Carl Philip Bernadotte has it good. He is a member of the Swedish Royal Family, he dates a model and he has been voted by Forbes as one of the "20 Hottest Young Royals." If that were not enough, he is a fairly successful racecar driver. The latter has earned him a spot on the Volvo Polestar racing team for the Swedish Touring Car Championship. The prince will be piloting a race-spec S60 in the 2013 STCC campaign.
Volvo may not be the first name you'd think of in racing, but it stands as a dominant force in European touring cars. Before stepping up to the World Touring Car Championship last year, Volvo and its partner Polestar Racing had come to dominate the Swedish Touring Car Championship. While that series has since expanded to all of Scandinavia, Volvo made other plans in switching over to the TTA Racing Elite League. And this is the car with which it will be contesting the new series.
The past year didn't look too bright for the World Touring Car Championship. First BMW cut its program down from three works teams to one, then reports came in indicating that Seat – fresh from back-to-back titles – was scaling down its factory-backed team as well. But the latest reports give those behind the premier tin-top series something to smile about as Volvo announces its plans to mount an assault on the championship over the next couple of seasons.
The Swedish Touring Car Campionship will have soon a fresh contestant: a new racing car that runs on E85. While Volvo left the competition last year, the company's future plans have become more ambitious. Instead of updating the previous S60-based vehicle, Volvo will use an adapted C30 hatchback running on E85.