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Price is the key for Ssangyong.

Could Ssangyong succeed in the US? While its lineup has just the sort of vehicles Americans crave, they're almost all diesel-powered with standard manual transmissions – at least the journalists will be happy.

SsanYong previews two future crossover models with the XLV-Air and XAV-Adventure concepts at the Frankfurt Motor Show.

SsangYong gives us an idea of what the next Korando could look like with the reveal of the hybrid XAV concept at the 2015 Seoul Motor Show in South Korea.

After a valiant effort, Indian automaker Mahindra eventually had to give up its attempt to bring a small, cheap pickup truck to the United States, but it hasn't completely given up. Korean automaker Ssangyong, which Mahindra controls, might have a confusing name, but it's taking the first, tentative steps toward bringing its inexpensive SUVs across the Pacific.

In the last 20 years, Korean automakers Hyundai and Kia have gone from a laughingstock in the US with poor reliability and bad design to making legitimately competitive vehicles on par with the best in their segment. However, Korean automaker Ssangyong is a name that doesn't roll off the tongue for American consumers – it's practically unknown. The company wants that to change, and it is reportedly developing plans to export its range of crossovers to the US under a new name.

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