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McLaren renewed its sponsorship deal with Santander, slowing the mass exodus that's left the Formula One team without a title sponsor.
Hyundai is the new auto sponsor of the NFL, and will gain access to the league's trademarks for its marketing and advertising access at major events.
Continuing to support Michael Schumacher financially might be a tough call for his sponsors, but while some have jumped ship, others continue to stand by his side as the champ recovers from a head injury inflicted a year ago.
A European lobby group has called for the end of alcohol sponsorship in Formula One, issuing an open letter to FIA president Jean Todt.
The US National Guard has spent $44 million on sponsorships in NASCAR and IndyCar this year, a particularly troubling figure in a time when every military expenditure is given careful scrutiny. That's prompted some members of Congress to question the usefulness of the motorsports partnerships.
Manchester United fans, it's time. Your famous red jersey will soon bear the Chevrolet Bowtie, regardless of any boycotts you may plan. To celebrate this fact, Chevy has put together a video of the evolution of the kit (kit being British English for the uniform, including the jersey) through the years, overlaid with the team's famous song, Glory, Glo
An editorial on Asphalt and Rubber warns racing teams not to get too used to funding through energy drinks, because the same fate could befall these caffeinated drinks in the future as did cigarettes in the past.
The Nissan Leaf isn't exactly synonymous with long-distance racing but that isn't stopping the Japanese automaker from using one of Japan's most recognizable endurance racers to promote the electric vehicle.
Connecticut Senator Chris Murphy wants NASCAR officials to reconsider calling one of the sport's upcoming events, the NRA 500. Murphy, who has helmed the conversation on gun control in the US since the Sandy Hook Elementary School shooting in Newtown, Connecticut last December, sent a letter to NASCAR officials asking them to reconsider the move. According to reports, the senator addressed his correspondence to Zach Bowman
Even before Red Bull Racing became a record-breaking three-time Constructor's Champion in Formula One, it has dominated conversations both as a team and as an energy drink. After seven years of "Red Bull this" and "Red Bull that," Coca-Cola is reportedly ready to jump into the F1 fray with its Sweden-ba
Following word from Rhys Millen Racing that its main sponsor, Hyundai, is withdrawing support from its Formula Drift and Global RallyCross Championship campaigns, the Korean automaker has confirmed to Autoblog that it is ceasing all motorsports support programs in North America.
Stephanie Rice was crying when she apologized on television, but was probably crying even more when she had to hand back the keys of her complimentary Jaguar XF. The Australian triple-gold-medalist swimmer was apologizing for ostensibly off-hand remarks made via Twitter following an international rugby competition, remarks that have reportedly cost her a sponsorship deal with the British automaker's Australian arm.
Werk Statt, a motorcycle repair and racing outfit headquartered in San Francisco and founded by the indomitable Jennifer Bromme (right) has decided it really wants to be a part of the first "zero-carbon" road racing series held in America, the