32 Articles
Official
You can now Uber a Ford F-150 for tailgating at NFL games

The F-Series is now the official truck of the NFL.

Fans can get food, merchandise, and tickets delivered directly to them.

Motorsports
Santander sticks with McLaren amid sponsorship exodus

McLaren renewed its sponsorship deal with Santander, slowing the mass exodus that's left the Formula One team without a title sponsor.

Official
GM out, Hyundai in as NFL audibles auto sponsorship

Hyundai is the new auto sponsor of the NFL, and will gain access to the league's trademarks for its marketing and advertising access at major events.

Motorsports
Ferrari renews partnership with Marlboro [UPDATE]

Despite the absence of any discernible branding, Philip Morris International and its Marlboro brand have reportedly renewed their sponsorship of Scuderia Ferrari.

Official
Toyota inks deal as global Olympic sponsor

Toyota has inked a multi-year deal as a top sponsor of the Olympic Games, starting in 2016 in Japan and 2017 globally.

Report
One year since accident, most of Schumacher's sponsors still on board

Continuing to support Michael Schumacher financially might be a tough call for his sponsors, but while some have jumped ship, others continue to stand by his side as the champ recovers from a head injury inflicted a year ago.

Motorsports
European lobby group calls for end of alcohol sponsorship in F1

A European lobby group has called for the end of alcohol sponsorship in Formula One, issuing an open letter to FIA president Jean Todt.

Official
Report
National Guard ends controversial NASCAR, IndyCar sponsorships

The US National Guard has spent $44 million on sponsorships in NASCAR and IndyCar this year, a particularly troubling figure in a time when every military expenditure is given careful scrutiny. That's prompted some members of Congress to question the usefulness of the motorsports partnerships.

Video
Chevy Bowtie shows up on the most famous jersey in soccer

Manchester United fans, it's time. Your famous red jersey will soon bear the Chevrolet Bowtie, regardless of any boycotts you may plan. To celebrate this fact, Chevy has put together a video of the evolution of the kit (kit being British English for the uniform, including the jersey) through the years, overlaid with the team's famous song, Glory, Glo

Are Energy Drinks The Next To Be Banned From Motorsports Sponsorship?

The sugary beverages are facing bans for people under 18 in several European countries

An editorial on Asphalt and Rubber warns racing teams not to get too used to funding through energy drinks, because the same fate could befall these caffeinated drinks in the future as did cigarettes in the past.

Official
Endurance racer Keiko Ihara signs on as new face of Nissan Leaf [w/video]

The Nissan Leaf isn't exactly synonymous with long-distance racing but that isn't stopping the Japanese automaker from using one of Japan's most recognizable endurance racers to promote the electric vehicle.

Report
Conn. Senator Murphy urges NASCAR to reconsider NRA race sponsorship [w/poll]

Connecticut Senator Chris Murphy wants NASCAR officials to reconsider calling one of the sport's upcoming events, the NRA 500. Murphy, who has helmed the conversation on gun control in the US since the Sandy Hook Elementary School shooting in Newtown, Connecticut last December, sent a letter to NASCAR officials asking them to reconsider the move. According to reports, the senator addressed his correspondence to Zach Bowman

Report
Coca-Cola returning to F1 with Lotus sponsorship [w/videos]

Even before Red Bull Racing became a record-breaking three-time Constructor's Champion in Formula One, it has dominated conversations both as a team and as an energy drink. After seven years of "Red Bull this" and "Red Bull that," Coca-Cola is reportedly ready to jump into the F1 fray with its Sweden-ba

Breaking
Hyundai pulls out of all motorsports in North America [UPDATE]

Following word from Rhys Millen Racing that its main sponsor, Hyundai, is withdrawing support from its Formula Drift and Global RallyCross Championship campaigns, the Korean automaker has confirmed to Autoblog that it is ceasing all motorsports support programs in North America.

Report
Scuderia Ferrari drops Marlboro from its name

While cigarette-brand logos once adorned most of the Formula 1 cars on the grid, tobacco sponsorship in F1 has been banned for years. The last holdout was Ferrari, but even that's been scaled back to oblivion over the past few seasons.

Jaguar severs ties with Australian Olympian over homophobic Tweet?

Stephanie Rice was crying when she apologized on television, but was probably crying even more when she had to hand back the keys of her complimentary Jaguar XF. The Australian triple-gold-medalist swimmer was apologizing for ostensibly off-hand remarks made via Twitter following an international rugby competition, remarks that have reportedly cost her a sponsorship deal with the British automaker's Australian arm.

Werkstatt Racing races to raise resources to run in American TTXGP

Werk Statt, a motorcycle repair and racing outfit headquartered in San Francisco and founded by the indomitable Jennifer Bromme (right) has decided it really wants to be a part of the first "zero-carbon" road racing series held in America, the

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