The 2015 Detroit Auto Show was one of the most exciting installments of the annual event in years with everything from supercar debuts to the future of electric mobility. If you go check out some of these new cars to admire their aluminum and carbon fiber, keep in mind the beautiful people surrounding the booths are listening. In fact, it's a big part of their job.
Visitors to the upcoming Brussels Motor Show – which starts January 11, and is expected to draw some 350,000 visitors – will have to focus all of their attention on the vehicles this year, as event organizers have asked the automakers to keep the eye-candy "appropriately dressed" on the show's floor and exhibits.
The last time Jaguar launched a really important new coupe, it launched its "Gorgeous" campaign to help sell it. The marquee television spot had a spare musical arrangement and actor Willem Dafoe narrating a montage of obscenely chic lifestyle scenes washed in cool tones. As a luxury proposition, it was certainly a gorgeous commercial.
Maybe you've seen My Fair Lady – the musical story of an ordinary girl turned into someone altogether more elegant. Now meet Miss Fairlady.