2011 Ford Explorer grille – Click above for teaser gallery
Mercedes has developed social media initiatives aimed at "digital natives," folks 16-to-33 that have grown up with the web, that don't stop at posting photos and blasting a few characters at a time. One is a community called Gen-Benz, with 580 members who provide Mercedes comments and commentary on the brand.
2011 Ford Fiesta – Click above for high-res image gallery
File this one under, "See What Happens When You're Hungry?" General Motors has created a dedicated team of customer service agents whose sole job is to track down company and product mentions, good and bad, in the social-mediasphere. If the mention is a bad one, the team will attempt to connect the unsatisfied party with a GM representative who can help resolve the issue.
Honda Crosstour - click image above for high-res gallery
Nearly all new cars and trucks are developed in secret, hidden from the scrutiny of the public and the competitive eyes of the other manufacturers. Tossing all of that nonsense aside, Fiat has started a Brazilian website with the intent of designing what it says will be the world's first "consumer-generated" concept car. Visitors to the site are encouraged to make suggestions about any component -- including powerplant, materials, and the all-important infota