There's more movement in the world of marketing: while Lincoln gets on with its "Reimagined" campaign, Toyota has announced a new ad slogan, "Let's Go Places." Time will tell where it slots into the brand's history of taglines, from the rather anonymous end where "Moving Forward" (the phrase it replaces)
Ford has adopted a new ad slogan designed to ward off complacency after successful run of nearly six years. The company is reportedly retiring its "Drive One" tag line for "Go Further," which will be used in marketing campaigns in both the U.S. and Europe. Ford had been using the line "Feel the Difference" in the EU. The company says its old slog
No matter what you think about the BMW brand or its vehicles, you've got to admit that it's got the greatest slogan of any car company, ever. "The Ultimate Driving Machine" is one of those timeless phrases that ad execs dream about and companies pay millions to come up with.
Back in the mid eighties, we think Ford could have had a winner with the corporate slogan "Bold Moves", with vehicles like the original Taurus (and our editor's personal fave, the SHO) boldly going where no vehicle had gone before. These days, with uninspiring designs like the current Taurus, "Bold Moves" just doesn't seem to fit. So, out with the old and in with the new: "Ford. Drive One." We think that the new tagline is much more in line with the Blue Oval's current position, as they make pre
Resurrecting the Taurus name isn't the only element from Ford's past that Alan Mulally thinks should make a comeback. Despite having one of their best lineups ever and winning accolades, customers have other makes further up on their list. Potential buyers who actually check out what Ford has to offer often come away impressed, and for this reason Mulally is suggesting a return to the "Have You Driven a Ford Lately?" tagline.
Apparently, Nissan is going completely automatic. No more SHIFTing for the Japanese brand. Seems that the tagline has failed to catch on and persuade enough buyers to visit their local Nissan dealer, especially in Europe. While no new slogan has been adopted, the _SHIFT tag seems to be headed the way of the manual transmission.
We recently lamented Mazda's decision not to bring their new MPV minivan to the States. Mazda helped explain the decision by saying that minivan marketing practices put too much downward pressure on prices and therefore limit profits for automakers. We think Mazda could reverse that trend by doing what we called for years ago: adding some "Zoom-Zoom" to the segment with a better handling, lighter-
BMW has used the tagline "Ultimate Driving Machine" for 31 years. During that time its sales in the U.S. have gone from 15,007 units in 1974 the year before the ad slogan began to 266,200 units in 2005. While producing outstanding automobiles during that time may have something to do with the brand's success, no doubt the tagline is considered one of the best in the automotive biz (See Poll Results: Best T