The spot is called "Man & Machine," and a 30-second version will air during the big game.
Ask Subaru about the difficult car market and it is likely to ask in response, "What difficult car market?" The little Japanese brand has its XV sitting on top of sales charts in (one small corner of) Europe, the BRZ is still allergic to sitting on dealer lots, the company has raised its financial forecast due to strong US sales and being in the top five of Consumer Reports' reliability ratings is the sprinkles on the cupcake. Just-Auto now reports that Subie is considering increasing US product
In mid-May, Subaru announced plans to expand its Lafayette, Indiana factory where it builds the Legacy, Outback and Tribeca, along with some Camry models for its partners at Toyota. The 52,000-square-foot expansion will bump capacity out to 180,000 units from 156K, and the $75M commitment will lead to around 100 new jobs. But that may just be the tip of the iceberg for Subaru's plans here in North America.
The website for Subaru of Indiana Automotive's (SIA) manufacturing plant in Lafayette, Indiana almost looks like an EPA page, full of talk of wetlands and wildlife. Considering how the plant operates, though, this isn't outrageous. This is Subaru's only plant in the U.S. and is where the Subaru Outback, Baja, Legacy and B9 Tribeca line of vehicles are made. The plant is green because nothing from the manufacturing process ever enters a landfill. Everything is recycled. Well, almost everything. S