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It's not a new topic in the automotive industry -- women influence and even directly account for around 80 percent of automotive buying decisions, yet dealers still reportedly look over the woman's shoulders for a husband or father. Despite the industry's best efforts to recruit women salespeople to increase the odds of good communication, almost half of the auto dealerships in the country have no women on staff, and women only make up 8 percent of the sales force,
Chevy might be tapping coeds for its upcoming Super Bowl ads, but Scion is seeking help in the showroom. ScionZone's Nick 06 tC reports that Scion has recently launched a competition for up-and-coming architects and interior designers to develop a complete design concept for a next generation 750-square-foot Scion dealership. Call it Scion 2.0. First prize is five grand so it might be worth a try if you'
How would you feel if one of the most anxiously awaited automotive arrivals in recent history were just swiped from your showroom floor? Infiniti dealers are reacting to Carlos Ghosn’s announcement last week that the GT-R, the latest iteration of the company’s Skyline sports car designed for total global consumption, would be sold in the U.S. with a Nissan hood ornament. Ghosn cited the