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    Featured: Visiting the Shell Technology Center, Part 2: The Law of Unleaded [w/videos]
    Cheap Gas, Top Tier Gas, Premium Gas And You 1393012740

    Shell invited us to its Technology Center near Houston, Texas to learn more about its V-Power premium gasoline, and we ended up learning not only about detergent additives but also what the Internet thinks happens inside a car's engine. In Part One of the story of our visit, we tackled the ...

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    Featured: Visiting the Shell Technology Center, Part 1: The Rise of Additives [w/video]
    How Gasoline Works And Why Your Engine Needs To Clean Up After Itself 1392839880

    Two of the most important additions to a car are also two of the most commonly ignored: gasoline and tires. Companies pour staggering amounts of money, energy and resources into designing, engineering and gaining percentile improvements in automobiles, and what they get in return from consumers ...

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    Study: Oil company predicts gas-powered cars will be 'nearly' gone by 2070 [w/video]
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    "By 2070, the passenger road market could be nearly oil-free." That's the key line (for us, anyway) in a report out from Shell titled New Lens Scenarios. The oil giant is trying to understand the future (who isn't?) and to do that, it envisioned two possible futures, one called "Mountains" and ...

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    Video: 1955 Belgian GP movie tells the story of Spa
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    With the Belgian Formula One Grand Prix happening this weekend, Shell reminded a few guests what the Spa-Francorchamps track and Belgian countryside were like in 1955. That year the petroleum company made a 30-minute movie about the grand prix - this is back when the track was called the ...

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    ETC: Shell Ultimate Automotive Enthusiast contest returns to send winner to Barrett-Jackson and Maranello
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    The first Shell V-Power Ultimate Enthusiast contest was held last year and sent finalists to a VIP experience at the Barrett-Jackson auction in Scottsdale, while the grand prize winner went to Maranello, Italy for some intimate time with Ferrari. The Dutch member of the seven sisters is doing it ...

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    ETC: Shell Ultimate Enthusiast contest sends winners to Barrett-Jackson and Maranello
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    The Shell V-Power Ultimate Enthusiast Contest is looking for "the most die-hard automotive enthusiast" in the land. The most important part first, being what you can win should you enter: the top three finalists will be flown to Scottsdale, Arizona as guests of Shell for a three-day VIP ...

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    Report: Shell struggles to pay $1B oil bill to Iran due to sanctions
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    With the price of a barrel of oil beyond $100 per drum, global oil powerhouse Royal Dutch Shell is raking in some serious coin. But while Shell is bringing in the big bucks, it still cannot pay one very important client. Bloomberg is citing four sources who claim that Shell is finding it ...

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    Official: Ford releases 1967 Mustang Convertible bodyshell
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    Ford has expanded its licensed reproduction body shell offerings. The company announced professionals and enthusiasts alike would be able to purchase brand-new 1965 Ford Mustang Convertible shells earlier this year, and now the automaker has added the 1967 Ford Mustang Convertible shell to the ...

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    Senate votes down bill to end oil company subsidies, see how they voted and who gets oil money
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    As expected, a Democratic bill that would have put an end to the multi-billion-dollar annual tax subsidies for oil companies Chevron, Shell, BP, ConocoPhillips and Exxon Mobil failed to overcome a Republican filibuster on Tuesday evening. The heavily partisan 52-in-favor, 48-against vote fell ...

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    Shell signs multi-series sponsorship deal with Penske Racing
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    For years Marlboro has been nearly synonymous with Penske, its racing cars (in open-wheels especially) adorned with the tobacco company's red-and-white color scheme for decades, even if their name hasn't appeared on the cars since 2005. But after 19 years in racing together, Marlboro parent ...

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    Video: Shell makes a Nissan 370Z for the Invisible Man to showcase lubricants
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    Shell Helix commercial – Click above to view the videos after the jump
    Shell's commissioned ad agency JWT to create a spot showing off the wondrous properties of Shell's Helix lubricants. JWT then commissioned Asylum Models and Effects to create a transparent Nissan 370Z out of Perspex. ...

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    Audi R10 TDI using biofuel for the first time
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    In the world of alternative power, not all fuels are created equal. This fact is true with ethanol, where the alcohol can be made using fairly inefficient processes, some of which involve corn, or using more advanced cellulosic methods which do not use a foodstock. Diesel too can come from either ...

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    Gas buyers favor brand, not price
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    Oil company advertising is apparently much more effective than we had originally thought. As gasoline prices creep up towards $4.00 per gallon (already there in Southern California), consumers are still more likely to purchase fuel based on brand over price. According to NPD Group analyst David ...

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    VIDEO: Felipe Massa shills for Shell, makes us chuckle
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    Shell's PR people appear to have a handle on how best to exploit the company's relationship with Scuderia Ferrari. Whether it's the spine-tingling spot that depicts historic Ferrari grand prix cars running on the streets in famous locales, or the very amusing "What will Schumi do next?" series ...

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    San Fran gas station drains tanks at $2.99/gallon in protest
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    Epilogue: remember Bob Oyster? He's the Shell station owner in San Francisco who jacked up his gas prices to protest what he considered Shell putting the squeeze on his profits. On his last day of owning the station, Oyster pulled his other card: he dropped the price of gas to $2.99 -- perhaps the ...

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    Gas station owner jacks up prices to prove a point
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    Perhaps it's not just gasoline users that oil companies are squeezing -- station owners might be locked in the vice as well. Bob Oyster, a Shell station owner in San Francisco, is making a statement to Shell and to his customers to let them know what he thinks of it. To hear Bob tell it, Shell has ...

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    Shell leaves Australia in a hurry, but Ferrari will be back soon
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    We reported a couple weeks ago that Shell was pouring big money into furthering its brand association with Ferrari and F1 racing by filming what was projected to be the most expensive television advertisement ever to be produced. The commercial was set to feature a Ferrari F1 car racing through ...

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    Prancing Steel Horse: custom Scuderia Ferrari chopper
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    There are a lot of superlatives that could be equally applied to Ferraris and to custom choppers by their respective enthusiasts, and we're not going to try to name them all. But that's probably why there have been so many efforts to blend the two, with varied results. One builder of custom ...

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    Ferrari NA prepares for 14th Challenge season
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    Ferrari North America has announced the schedule for the 2007 Ferrari Challenge series. The series gives private gentleman-racers the chance to compete in the longest-running sanctioned racing series behind the wheels of their own specially-prepared F430 Challenge cars at locations around North ...

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    Shellfish! Ferrari and Shell close down major cities to film commercial
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    Shell Oil, those guys who are getting richer while we all get poorer at the gas pumps, are aiming to break the record for the most expensive advertisement, and the Super Bowl doesn't even factor into it. The fossil-fuels giant is a long-time sponsor of Scuderia Ferrari, and pours millions into the ...

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