Nissan sells more pure electric vehicles (EVs) than any other automaker, but the EV market remains tiny. The hybrid market, while also just a small percentage of new vehicles sold, is bigger – and it's a segment where Nissan hasn't really been playing. The Altima Hybrid, for example, was killed off last year. No one really misses it, though, because Nissan is now able to get nearly equivalent fuel efficiency ratings without a battery. There are signs that Nissan is ready to change its tune
While Nissan is making optimistic noises about introducing its new electric car next year – with some sales apparently to start in China in 2011 – the outlook for Japan is a little more tempered and lot more hybrid. Maybe all the Japanese customers who are flocking to Nissan's green car offerings has something to do with this decision.